Naph Graphics focuses on providing cost-effective machinery

Web offset stagnant in India, but better in neighboring countries

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Naph
Mohit Bansal, the assistant director-marketing of the Noida-based company. Photo PSA

Naph Graphics, a web offset manufacturer that still makes these presses for newspaper and book printing, however, received a good response for the turret slitter-rewinder it launched at the recent PlastIndia in Delhi. Its earlier slitter-rewinder that was very high-end has been made cost-effective claims Mohit Bansal, the assistant director-marketing of the Noida company. 

Bansal said, “The sales inquiries have been frequent since January and till February we closed around 7 deals, but March was relatively slower. Our participation in PlastIndia was quite last minute so our machine was held off from display, but our launch was still successful. One turret slitter-rewinder is already in transit to a customer, another is being set up to be dispatched. March had holidays such as Holi and it was also the month for year-end financial closings so slower business is the result. Our web offset market has been stagnant for a while within India but is doing better in neighboring markets such as Bangladesh, Nepal, and Burma.”

Exhibitions and launches

According to Bansal, although the company’s last-minute participation in the plastics exhibition was good it could have been better. “We did bag several orders in February, but at the exhibition, we were located at such an obscure location that the desired footfalls couldn’t be achieved. Although many visitors found our booth in Pragati Maidan, including those we invited and the response was good, we had higher expectations, and we remain optimistic of more business in the upcoming months.” 

With its diversification to flexible packaging, Naph Graphics is targeting rotogravure customers with its stack flexo press. Bansal notes, “When it comes to rotogravure the quality is what should matter, and we feel that with the currently available technology in the Indian market users don’t get the desired results. At the last PrintPack exhibition, we launched a 4-color stack flexo press and we can say that the technology, if not the best, is many times better than what many customers are currently using. Our machine runs at a production speed of 120 meters per minute.”

Pandemic made possible

Bansal says that before the pandemic, printing and packaging were not something talked about by the general population, “After the pandemic consumers started realizing the significance of the right choice of products, and the focus was shifted from cheap and readily available to quality and cost-effectiveness. The industry also became more customer-centric and focussed more on retaining customers than targeting new customers.” 

“I cannot comment if the industry is truly booming but there is progress, and it is more tangible than before. We are in the process of learning, and one thing we learned is that the ups and downs are what keep the industry running. No one is the boss of everything and that is the best part – sustainability, and innovation are the leading drivers of change in today’s economy, and the better solution a company provides in turn motivates another to work on something more interesting”, he adds.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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