Pubblialba installs a VR6D-HS UV flatbed printer from Vanguard Europe

Part of a project aimed at digitized production

Francesco Pileci, director of Pubblialba with team and Vanguard printer at Viscom 2022

Milan-based Pubblialba has completed the first Italian installation of the VR6D – HS industrial UV flatbed printer from Vanguard Europe. The system, already in operation at Pubblialba’s production facilities, is part of a development project of the company that aims at digitizing production to respond to a dynamic industrial market that requires more and more flexibility, quality and speed. 

“Demands that have led us to invest in the latest generation of digital technologies and complementary machinery for processing plastics that allow increasingly efficient management of production processes in order to respond promptly to market demands,” said Francesco Pileci, director of Pubblialba, commenting on the investment in the Vanguard system.

A few weeks after signing the agreement with Vanguard Europe at Viscom Italia, Pubblialba has already started digital production with the Vanguard VR6D – HS flatbed system, which combines the latest Ricoh Gen 6 printhead technology with high-speed magnetic drive. Key features of the flatbed include eco-friendly LED curing technology, Industry 4.0 compliance, Durst Workflow and Analytics software, ionization bars for eliminating electrostatic charges, 4 suction zones, 5-10-15 picoliter drop size and a print area of up to 1.27m x 2.54m.

Alberto Bassanello, Durst’s Sales Director Italy, commented, “Our participation at Viscom 2022 offered us the opportunity to talk to our customers and many new prospects who want to start or further implement the process of digitizing production. Sharing a passion for cutting-edge technology, we worked synergistically with the Pubblialba team from the consultancy stages to the installation of the Vanguard UV flatbed digital production system.

Within Pubblialba, screen-printing and digital technologies, pre-press departments and CNC machines coexist, working synergistically to enable the company to produce products with high quality levels. Founded in 1969 and originally dedicated to screen printing and installation of large format posters on buses, trams and airport hubs, over the years Pubblialba has specialized in complex applications for indoor and outdoor industrial equipment. 

Founded in 2021, Vanguard Europe is the European subsidiary of Vanguard Digital Printing Systems Corporation, based in Lawrenceville, Georgia, USA. The company recently inaugurated its new European subsidiary inside the Durst Kraftwerk, adjacent to Durst’s headquarters in Brixen. Building on its consolidated global know-how, Vanguard Europe aims to become a leader in the entry and mid-level markets of flatbed and UV digital printing systems for sectors such as signage, decoration, corporate, industrial and packaging, replicating the sales success of its American parent company.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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