Fujifilm partners with Modico to bolster sales in Europe

Germany-based dealer for the Acuity Prime series

Acuity Prime 30 wide format press is easy to use and able to deliver numerous prints per day.

Fujifilm recently announced a strategic partnership with Germany-based print dealership Modico and confirms that Modico’s first customer is a graphic design firm, Tom Fox. The dealer is set to increase the market presence of the Acuity Prime series in Germany, France, Italy, and Spain – and has already sold its first two printers to graphic design business Tom Fox.

The strategic partnership will see Modico taking on commercial distribution responsibilities across selected countries in Europe for the flatbed series, which includes the Acuity Prime 20, 30, and L models. The dealer’s first Acuity Prime 30 customer, graphic design firm Tom Fox, is headquartered in Schwendi-Hörenhausen in Germany, manufacturing fun, novelty products including LED coasters, ‘Walk of Fame’ star mats, personalized boxes, and band signs.

Winfried Wagner, managing director at Tom Fox, says he sought out reliable machines that could operate consistently at high speeds and with little maintenance required, to meet the demands of his customers. The company has already installed an Acuity Prime 30 at its premises – and has invested in the larger model, the Acuity Prime L, which will be installed in the upcoming weeks.

Wagner said “Both the Acuity Prime 30 and Acuity Prime L wide format presses are easy to use and able to deliver numerous prints per day – the quality of which is at the high standard that our customers expect. They also have very quick start-up times, enabling us to print almost immediately after they have been switched on. This again helps us to maximize our productivity.”

Colm Garvey, dealer manager at Fujifilm wide format inkjet systems, comments “The Acuity Prime range was expertly designed from the ground up with the user in mind. That’s why it has won Red Dot, Good Design, and iF Design awards for its impeccable features. Our new partnership with Modico will help us to continue serving our wide format customers across Europe and will ensure they can maximize their ROI.”

Modico’s CEO Joachim Kuon, notes: “It’s a pleasure to be working with Fujifilm to sell the Acuity Prime range. Fujifilm has a proven record of excellence, and the team is collaborative, and professional and gave us excellent, straightforward training on the press. I look forward to seeing how our partnership develops throughout 2023 and beyond.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here