Bindwel sees exports as a major growth driver

50% of sales to come from global markets by 2025

Sajith Pallippuram, director of Bindwel at Pamex 2023. Photo: IPP
Sajith Pallippuram, director of Bindwel at Pamex 2023. Photo: IPP

Mumbai-based binding solutions provider Bindwel sees exports as a major growth driver in the near future. Sajith Pallippuram, director of Bindwel, told Indian Printer and Publisher during Pamex 2023 in Mumbai that by 2025, the company expects equal sales from both the Indian and global markets.

“Last year, 20% of our sales were exports. Our aim is to have our global sales as large as our Indian sales. So, by 2025, we expect 50% of our topline to come from exports and 50% from the domestic market. As you are aware, the former CEO of Kolbus, Kai Buentemeyer, has joined us as director. He has provided us with the vision and direction on how to tackle the global market, especially in Africa and Latin America. We hope to have a strong foothold in the Eastern European market,” said Sajith.

The new brand reflects a new way of thinking

Previously known as Welbound, Bindwel’s new name reflects the new way of things at the company when it comes to developing solutions and machines, according to Sajith. “We have worked with the smallest of companies to the biggest ones. We are known for our knowledge of bookbinding and for our after-sales service. About five to six years ago, we decided to redesign our machines to make them smarter. The machines would communicate with their operators and among themselves. The type of machine we now build has undergone a sea change.”

“As stated earlier, by 2025, we want to be the global leader in small- and medium-run book production. Our new brand reflects this new way of thinking,” Sajith said.

Book printing is thriving

Sajith sounded extremely optimistic about the future of book printing in India as well as globally. He said that the last two years had been among the best years for book printing. “Book printing is thriving, especially educational books and trade books. The recent past, especially the last year, has been one of the best years for book printing ever. I am very optimistic about the industry going ahead,” he said.

Bindwel’s extensive participation at Pamex 2023 reflected the company’s optimism about the future of the book printing industry. It showcased a number of machines, including the whole case-making machine, and new 6-clamp and single-clamp perfect binders, among its other innovations and refinements.

“Pamex 2023 was very good and we displayed several machines with numerous upgrades and new features. We met a lot of potential clients from India and overseas,” Sajith said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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