Bindwel sees exports as a major growth driver

50% of sales to come from global markets by 2025

Sajith Pallippuram, director of Bindwel at Pamex 2023. Photo: IPP
Sajith Pallippuram, director of Bindwel at Pamex 2023. Photo: IPP

Mumbai-based binding solutions provider Bindwel sees exports as a major growth driver in the near future. Sajith Pallippuram, director of Bindwel, told Indian Printer and Publisher during Pamex 2023 in Mumbai that by 2025, the company expects equal sales from both the Indian and global markets.

“Last year, 20% of our sales were exports. Our aim is to have our global sales as large as our Indian sales. So, by 2025, we expect 50% of our topline to come from exports and 50% from the domestic market. As you are aware, the former CEO of Kolbus, Kai Buentemeyer, has joined us as director. He has provided us with the vision and direction on how to tackle the global market, especially in Africa and Latin America. We hope to have a strong foothold in the Eastern European market,” said Sajith.

The new brand reflects a new way of thinking

Previously known as Welbound, Bindwel’s new name reflects the new way of things at the company when it comes to developing solutions and machines, according to Sajith. “We have worked with the smallest of companies to the biggest ones. We are known for our knowledge of bookbinding and for our after-sales service. About five to six years ago, we decided to redesign our machines to make them smarter. The machines would communicate with their operators and among themselves. The type of machine we now build has undergone a sea change.”

“As stated earlier, by 2025, we want to be the global leader in small- and medium-run book production. Our new brand reflects this new way of thinking,” Sajith said.

Book printing is thriving

Sajith sounded extremely optimistic about the future of book printing in India as well as globally. He said that the last two years had been among the best years for book printing. “Book printing is thriving, especially educational books and trade books. The recent past, especially the last year, has been one of the best years for book printing ever. I am very optimistic about the industry going ahead,” he said.

Bindwel’s extensive participation at Pamex 2023 reflected the company’s optimism about the future of the book printing industry. It showcased a number of machines, including the whole case-making machine, and new 6-clamp and single-clamp perfect binders, among its other innovations and refinements.

“Pamex 2023 was very good and we displayed several machines with numerous upgrades and new features. We met a lot of potential clients from India and overseas,” Sajith said.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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