VerifyMe acquires assets Trust Codes

The acquisition increases VerifyMe’s service offerings

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VerifyMe
Trust Codes, based in New Zealand, provides brand protection based on a digital identity for each unique item. Photo Trust Code

VerifyMe, together with its subsidiary PeriShip Global provides brand owners time and temperature sensitive logistics, supply chain monitoring, authentication, and data-rich consumer engagement services, announced recently that it has acquired the assets of Trust Codes Limited, a New Zealand business specializing in unique item level codes for brand protection, data intelligence and consumer engagement technology with an expertise in the food and agriculture industry.  This acquisition will strengthen VerifyMe’s ability to deliver product traceability services to a global customer base.

Trust Codes Limited, founded in 2013, delivers cloud-based brand protection based on a unique per-item digital identity.  Leveraging  advanced algorithms and machine learning, the Trust Codes solution helps protect brand and product authenticity, increases data visualization of a product through the end to end supply chain, and creates a data-driven engine to inform and educate consumers of the product. Brand owners are able to engage directly with their consumer to build brand trust and connect to the provenance of a product.   Trust Codes Limited currently has employees in New Zealand and Australia and an existing customer base with recurring revenue.

Patrick White, VerifyMe’s chief executive officer, commented, “With much of Trust Codes customer base being in the food space, it provides a great opportunity to leverage that with PeriShip’s customers and service offerings.  We believe the two organizations have significant synergies, and with the innovative and sophisticated proprietary platform of Trust Codes and VerifyMe’s presence in the US and Europe we will continue to grow our existing market share and expand into new markets to include Australasia and China.”

“Trust Codes Limited with its experienced management team and its proven brand protection solutions is excited at the opportunities this transaction creates for us to work with the VerifyMe team and expand our full suite of services into the US market and globally,” said Paul Ryan, Trust Codes, CEO.

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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