Tirupur’s Reign Green gets a Ricoh Pro C5310S

Digital press installed by Monotech Systems

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Reign
Ramasami P, managing director, Reign Green with the Ricoh Pro 5310S. Photo Monotech

Reign Green, a gifts and cards specialist based in Tirupur, Tamil Nadu, recently installed a Ricoh Pro C5310S digital press from Monotech Systems in a bid to expand its production facility and printing power. The new press is helping Reign Green in gaining ground in printing good-quality graphics for gifts and cards.

A young player in the commercial printing market of Tamil Nadu, Reign Green has achieved success in the gift and card market. “We have expertise in the printing and production of gift items for different occasions such as weddings, birthdays, housewarmings, baby showers, and other anniversaries,” said Ramasami P, managing director, Reign Green. 

He continued, “We all know wedding gifts are something brides and grooms receive as a token of love and care. What else would the bride or groom give the guests or invitees in return? That’s seed balls as wedding return gifts. And that’s what Reign Green is known for.”

Since its establishment in the year 2017, Reign Green has been known for manufacturing and supplying seed balls as wedding return gifts. “Behind the charm and uniqueness of the wedding return gifts we produce is our dedicated production team of 10 well-trained printing and packaging professionals and our newly installed Ricoh Pro C5310S color production press,” Ramasami said.

The Ricoh Pro C5310S is a compact digital press designed for delivering print graphics and textures on a diverse range of media up to 360 GSM. It can run at a maximum print speed of 80 ppm; handling substrate sizes up to 13×19.2 inches. The press delivers vibrant colors and good image quality that add value to Reign Green’s bid to produce a wide range of seed ball wedding return gifts, the company said. 

In addition to its expertise in seed ball wedding return gifts, Reign Green is engaged in the production of other gift items such as general gift boxes, fancy invitation cards, etc. “All the gift items we make can be customized,” said Ramasami, adding that they have made more than 15 million seed balls to date. 

Reign Green has a production capacity of 50,000 seed balls daily, in attractive colors and textures. “Following the adoption of the Ricoh Pro 5310S, our overall capability to produce quality prints and textures has been improved a lot,” said Ramasami, adding Monotech Systems plays a vital role to uplift the printing power of Reign Green.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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