Penn Color to unveil its newest technology center in Singapore

New facility to focus on Asia-Pacific customers

558
Penn Color
Penn Color's Singapore Technology Center. Photo Penn Color

Penn Color will hold the grand opening celebration of its new Singapore Technology Center on 10 January 2023. The modern facility will allow the organization to be even closer to its Asia-Pacific customers, and to better meet their needs. The technology center will be a place for brands, designers, converters, and materials & equipment suppliers, to come together and harness their collective creative power to conceive, develop and validate new products.

Headquartered in Hatfield, US, Penn Color is a family-owned leading global supplier of colors and functional additives in masterbatches and compounds for thermoplastics, as well as high-performance pigment dispersions for inks and coatings.

The company’s team of experts in color, functional additives and material science will work with clients every step of the way – from initial consultation through final delivery – ensuring that customers’ projects are a success. “As Penn Color keeps expanding its global footprint, this technology center brings many exciting new dimensions to the company,” says Phil Riccardi, Penn Color’s Commercial director, APAC.

With an impressive track record as a fast-paced hub for economic growth and technological advancement, Singapore shows one of the highest concentrations of technical and design centers,” continues Riccardi. “In fact, many well-known global companies have chosen to locate their Asia-Pacific facilities in Singapore, drawn by the city-state’s pro-business environment and highly skilled workforce. As a result, being in Singapore puts us right in the middle of some of the most dynamic markets in the world, and provides our team with the ideal platform to work closely with global brands, as well as to bring our unique value proposition to new customers,” concludes Riccardi.

Penn Color is committed to offering the best possible experience for its clients, and that commitment is on full display at the new Singapore Technology Center. The center was designed with input from thousands of hours spent with customers in Penn Color’s existing technology centers in the US and Europe, resulting in a bright, open space that is both welcoming and inspiring.

The laboratory provides access to a full set of capabilities and enabling technologies, specifically developed by Penn Color to accelerate design, prototyping, and sampling. It flows seamlessly into the creative space, which is filled with natural light. Tropical elements and natural building materials define both communal areas to encourage communication and collaboration, and private offices for visitors to conduct confidential business. Visitors will feel right at home in this creative environment, making it the perfect place to conduct business and develop products.

Every day, we listen to customers telling us that it is not enough to simply have good products: a great experience is what makes a difference,” says Nicolas Rivollet, Penn Color’s VP of Marketing. “The new Singapore technology center gives us the very exciting opportunity to take our customers on a design journey that is much different than what they are used to: with development made creative, agile, and transparent; with the right inspirational atmosphere for the teams to bring to life something unique and differentiated; with the ability to deliver in days what typically takes months. That’s the Penn Color experience.

From concept to a global scale, our Technology Centers in the US, the Netherlands, and now in Singapore give our customers an edge in the marketplace and help us take bold steps forward, especially in packaging and consumer goods applications.”

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here