Paperworld India 2022 to focus on sustainable and innovative stationeries

Encompassing emerging trends and innovative displays in the world of stationery

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Paperworld India 2022
Paperworld India 2022 to focus on sustainable and innovative stationeries of tomorrow.

Paperworld India is gearing up to bring the stationery industry together through its launch edition in May. International pen manufacturer Reynolds has confirmed participation in the three-day exhibition.

Slated to be held from12 – 14 May 2022 at the Jio World Convention Centre (JWCC)Paperworld India will open doors for the first time alongside Corporate Gifts Show and Interior Lifestyle India presented by Ambiente India. Reynolds has signed up as associate sponsor of this key business event for the Indian market that will encompass emerging trends and innovative displays in the world of stationery.

Other companies who have confirmed participation at Paperworld India 2022 include Alpha International (Staedtler), Anupam Stationery, Creative Hands (Brustro), FCE Lifestyles (Lamy), Global Writings (Supra), Imperial Pen Industries (Legend Pens), Kanin India Limited – Kangaro, KD Enterprises (Da Vinci Art Brush & Daniel Smith), Linc Pen and Plastics (Linc Pens), Luxor (Luxor, Parker), Mehta Prints Art, MPI Papers, Ski Plastoware (Disney) and William Penn (Pennline). Alongside Reynolds, Newell Group will be showcasing products of their marque brands – Dymo, Sharpie and Papermate.

Enhancing the learning experience for pupils and students alike in the post-pandemic era, Paperworld India 2022 will strongly focus on ‘back-to-school’ items by displaying an exhaustive range of products in school stationery.

Evolving trends in stationery

Fueled by a burgeoning young population, India stands out as a highly competitive market for school and office stationery. Despite the rise of digital learning platforms, the Indian stationery industry has grown into an Rs 4000 Crore market. Furthermore, stationery trends have continued to evolve over time alongside the changing priorities of consumers. 

A lot has changed over the last couple of decades – brand consciousness has substantially permeated the psyche of Indian consumers. Today, parents are willing to spend slightly more in order to provide a good quality stationery product to their children. School stationery brands, therefore, are in a constant race to innovate and improve the quality and functionality of their products, in order to make them more appealing to the modern generation of school-goers.

Even in the domain of office supplies, the stationery industry has emerged quite flexible and adaptive. When offices were under lockdown, the industry had shifted its focus to work-from-home oriented products to maintain business continuity and tend to new consumer demands.

The alarming concern for the environment has also brought attention to eco-conscious or sustainable stationery. Not only papers but even pens, compass boxes and other writing instruments are being recycled today. This not only contributes to ecological preservation but also allows manufacturers to significantly reduce their expenditure by repurposing discarded products, instead of acquiring new raw materials.

While Indian stationery had been a disorganised sector in the past, increasing influx of both domestic and foreign brands, an uptrend in buying patterns and excessive cash inflow in the market are gradually transforming it into a highly lucrative business ground.

Sneak peek of products to be displayed at Paperworld India 2022

Along with conventional school and office stationery, Paperworld India 2022 will display a series of sustainable, innovative and unique products during its three-day exhibition:

Green stationery taken to the next level

Sustainability is not just a trend but a necessity in today’s world. In the stationery industry, recycling and repurposing paper products are common practices but there is one Indian brand that has taken it to the next level. Participating at Paperworld India 2022, Jalebi is renowned for producing ‘Make in India’ plantable products, including notebooks, cards, pencils, eye masks and even eco-friendly fatakas (Diwali bombs) that can germinate and sprout into plants after use. The brand also promotes personalised gift boxes including a diary, notebook, pen-pencil holder and pencils. The entire kit including the box itself is plantable, thereby serving as a perfect eco-friendly solution.

Turning waste plastic into stationery products

As an inspiration in sustainable stationery production, Pinnacle Enterprisessegregates and recycles discarded materials such as waste plastic and burnt paper into a wide range of products like Bahi notebooks, fabric notebooks, handmade files and folders, leather notebooks, handmade penholders, handmade paper bags and handmade diaries. As an exhibitor at Paperworld India 2022, the company will display a plethora of the latest recycled handicrafts on the show floor.

Cap-less fountain pen technology

FCE Lifestyles Lamy will curate an exhaustive range of smart writing instruments from Lamy Safari, including Lamy dialog cc which is an ergonomically designed cap-less fountain pen. This innovative fountain pen has a shortened upper part with a refined closing plaque and roller brake instead of a clip.

India’s first-ever manufacturer of up-down boards in three varied mechanisms

Alkosign is the first company in India to introduce innovative up down board in three different types – manual, motorized dependent and motorized independent, which are being utilised by top universities like IIM, IIT, IISER, ISB as well as several elite international schools.

Time-honored and naturally extracted painting colors

Set to be exhibited by KD Enterprises, Daniel Smith PrimaTek are artist-quality watercolor paints made from ground-up natural mineral pigments found and sorted by a mineralogist, these minerals date back to prehistoric and renaissance times.

Eco-friendly acrylic paints in the shape of a marker

Another innovative product to be showcased by KD Enterprises, Pigment DecoBrush markers are acrylic paints in a convenient form of a marker with a flexible, nylon brush-shaped tip. Produced with eco-friendly ‘liquid ink’ technology, these one-of-a-kind markers can be applied on surfaces like paper, metal, glass, plastic, wood, and textiles, among others.

Premium quality painting brushes for watercolor and acrylics

The da Vinci Casaneo paintbrushes are rich and long-lasting in quality. It is a perfect dousing tool with a high colour-absorbing capacity. With a squirrel hair replicating brush texture, this is an ideal instrument for watercolour and fluid acrylic painting.

Eco-friendly watercolor papers

Indian art materials importer Creativehandswill showcase eco-friendly and cotton-based watercolor papers for artistic application. These papers are FSC certified, acid-free, and vegan friendly.

Hand sanitizers that enrich skin

An exclusive blend of antimicrobial and skin-soothing ingredients with calming Aloe Vera and refreshing basil, Linc’s new hand sanitizer can be a handy accompaniment to your stationery kit. It confers total germ protection while being extremely gentle on hands. A triclosan-free formula with neem and tea tee oil, this herb-enriched hand cleanser thoroughly wipes away disease-causing microbes while glycerin and other skin-softening actives keep the hands smooth and well moisturized.

Personalized writing instruments for gifting

William Penn produces a whole portfolio of unique personalized gifts and hampers specially curated for occasions like birthdays, festivals, and other celebrations. Their products including pens, diaries, lighters, journals, and wallets, can be easily customized for gifting online. One of the largest manufacturers of writing instruments, Luxor will also display an array of premium pens that can be personalized for gifting.

Opening in May with these diverse, innovative and unique product showcases, Paperworld India 2022 will provide a strong reboot to the stationery industry and bring strong trade opportunities to businesses converging on its show floor from across the country.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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