Paperworld India 2022 to focus on sustainable and innovative stationeries

Encompassing emerging trends and innovative displays in the world of stationery

Paperworld India 2022
Paperworld India 2022 to focus on sustainable and innovative stationeries of tomorrow.

Paperworld India is gearing up to bring the stationery industry together through its launch edition in May. International pen manufacturer Reynolds has confirmed participation in the three-day exhibition.

Slated to be held from12 – 14 May 2022 at the Jio World Convention Centre (JWCC)Paperworld India will open doors for the first time alongside Corporate Gifts Show and Interior Lifestyle India presented by Ambiente India. Reynolds has signed up as associate sponsor of this key business event for the Indian market that will encompass emerging trends and innovative displays in the world of stationery.

Other companies who have confirmed participation at Paperworld India 2022 include Alpha International (Staedtler), Anupam Stationery, Creative Hands (Brustro), FCE Lifestyles (Lamy), Global Writings (Supra), Imperial Pen Industries (Legend Pens), Kanin India Limited – Kangaro, KD Enterprises (Da Vinci Art Brush & Daniel Smith), Linc Pen and Plastics (Linc Pens), Luxor (Luxor, Parker), Mehta Prints Art, MPI Papers, Ski Plastoware (Disney) and William Penn (Pennline). Alongside Reynolds, Newell Group will be showcasing products of their marque brands – Dymo, Sharpie and Papermate.

Enhancing the learning experience for pupils and students alike in the post-pandemic era, Paperworld India 2022 will strongly focus on ‘back-to-school’ items by displaying an exhaustive range of products in school stationery.

Evolving trends in stationery

Fueled by a burgeoning young population, India stands out as a highly competitive market for school and office stationery. Despite the rise of digital learning platforms, the Indian stationery industry has grown into an Rs 4000 Crore market. Furthermore, stationery trends have continued to evolve over time alongside the changing priorities of consumers. 

A lot has changed over the last couple of decades – brand consciousness has substantially permeated the psyche of Indian consumers. Today, parents are willing to spend slightly more in order to provide a good quality stationery product to their children. School stationery brands, therefore, are in a constant race to innovate and improve the quality and functionality of their products, in order to make them more appealing to the modern generation of school-goers.

Even in the domain of office supplies, the stationery industry has emerged quite flexible and adaptive. When offices were under lockdown, the industry had shifted its focus to work-from-home oriented products to maintain business continuity and tend to new consumer demands.

The alarming concern for the environment has also brought attention to eco-conscious or sustainable stationery. Not only papers but even pens, compass boxes and other writing instruments are being recycled today. This not only contributes to ecological preservation but also allows manufacturers to significantly reduce their expenditure by repurposing discarded products, instead of acquiring new raw materials.

While Indian stationery had been a disorganised sector in the past, increasing influx of both domestic and foreign brands, an uptrend in buying patterns and excessive cash inflow in the market are gradually transforming it into a highly lucrative business ground.

Sneak peek of products to be displayed at Paperworld India 2022

Along with conventional school and office stationery, Paperworld India 2022 will display a series of sustainable, innovative and unique products during its three-day exhibition:

Green stationery taken to the next level

Sustainability is not just a trend but a necessity in today’s world. In the stationery industry, recycling and repurposing paper products are common practices but there is one Indian brand that has taken it to the next level. Participating at Paperworld India 2022, Jalebi is renowned for producing ‘Make in India’ plantable products, including notebooks, cards, pencils, eye masks and even eco-friendly fatakas (Diwali bombs) that can germinate and sprout into plants after use. The brand also promotes personalised gift boxes including a diary, notebook, pen-pencil holder and pencils. The entire kit including the box itself is plantable, thereby serving as a perfect eco-friendly solution.

Turning waste plastic into stationery products

As an inspiration in sustainable stationery production, Pinnacle Enterprisessegregates and recycles discarded materials such as waste plastic and burnt paper into a wide range of products like Bahi notebooks, fabric notebooks, handmade files and folders, leather notebooks, handmade penholders, handmade paper bags and handmade diaries. As an exhibitor at Paperworld India 2022, the company will display a plethora of the latest recycled handicrafts on the show floor.

Cap-less fountain pen technology

FCE Lifestyles Lamy will curate an exhaustive range of smart writing instruments from Lamy Safari, including Lamy dialog cc which is an ergonomically designed cap-less fountain pen. This innovative fountain pen has a shortened upper part with a refined closing plaque and roller brake instead of a clip.

India’s first-ever manufacturer of up-down boards in three varied mechanisms

Alkosign is the first company in India to introduce innovative up down board in three different types – manual, motorized dependent and motorized independent, which are being utilised by top universities like IIM, IIT, IISER, ISB as well as several elite international schools.

Time-honored and naturally extracted painting colors

Set to be exhibited by KD Enterprises, Daniel Smith PrimaTek are artist-quality watercolor paints made from ground-up natural mineral pigments found and sorted by a mineralogist, these minerals date back to prehistoric and renaissance times.

Eco-friendly acrylic paints in the shape of a marker

Another innovative product to be showcased by KD Enterprises, Pigment DecoBrush markers are acrylic paints in a convenient form of a marker with a flexible, nylon brush-shaped tip. Produced with eco-friendly ‘liquid ink’ technology, these one-of-a-kind markers can be applied on surfaces like paper, metal, glass, plastic, wood, and textiles, among others.

Premium quality painting brushes for watercolor and acrylics

The da Vinci Casaneo paintbrushes are rich and long-lasting in quality. It is a perfect dousing tool with a high colour-absorbing capacity. With a squirrel hair replicating brush texture, this is an ideal instrument for watercolour and fluid acrylic painting.

Eco-friendly watercolor papers

Indian art materials importer Creativehandswill showcase eco-friendly and cotton-based watercolor papers for artistic application. These papers are FSC certified, acid-free, and vegan friendly.

Hand sanitizers that enrich skin

An exclusive blend of antimicrobial and skin-soothing ingredients with calming Aloe Vera and refreshing basil, Linc’s new hand sanitizer can be a handy accompaniment to your stationery kit. It confers total germ protection while being extremely gentle on hands. A triclosan-free formula with neem and tea tee oil, this herb-enriched hand cleanser thoroughly wipes away disease-causing microbes while glycerin and other skin-softening actives keep the hands smooth and well moisturized.

Personalized writing instruments for gifting

William Penn produces a whole portfolio of unique personalized gifts and hampers specially curated for occasions like birthdays, festivals, and other celebrations. Their products including pens, diaries, lighters, journals, and wallets, can be easily customized for gifting online. One of the largest manufacturers of writing instruments, Luxor will also display an array of premium pens that can be personalized for gifting.

Opening in May with these diverse, innovative and unique product showcases, Paperworld India 2022 will provide a strong reboot to the stationery industry and bring strong trade opportunities to businesses converging on its show floor from across the country.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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