Namita Gokhale to be conferred Niliamarani Sahitya Samman for 2023

A prize money of Rs 5 lakh, a silver emblem and a citation.

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Namita Gokhale
Namita Gokhale said, “It is an honor to receive a literary award instituted by persons of such integrity and commitment. I respect their unwavering belief in excellence and equity."

Acclaimed writer Namita Gokhale, a Sahitya Akademi Awardee, author of 21 books, and co- founder and co-director of the Jaipur Literature Festival, will be awarded the Niliamarani Sahitya Samman for 2023.

The award has been instituted by Iti Rani Samanta , well known writer, film producer and publisher of the iconic Odia magazine, Kadambini, and her brother Achyuta Samanta, educationist, philanthropist and founder of KIIT and KISS institutions, in the memory of their mother Nilimarani Samanta.

Namita Gokhale said, “It is an honor to receive a literary award instituted by persons of such integrity and commitment. I respect their unwavering belief in excellence and equity.”

Iti Rani Samanta said, “Our mother nurtured and educated us against all odds and instilled a sense of values that have never failed us. This award is to honor all that she believed in.”

Kadambini, one of India’s largest regional magazines with a readership of over 31 lakh, has crafted itself into the imagination of both intellectuals and common folks. The Kadambini literary festival since its inception has brought thousands of writers, intellectuals, poets, cultural enthusiasts and famous literary personalities to one platform for interaction and deliberation. 

It is in this festival that Kadambini developed an indigenous idea of ‘Patrika Haat’- a single day display of all magazines published in Odia that makes it a confluence of the entire spectrum of Odia literature. The only aim was to provide a platform for all magazines to showcase themselves and market themselves. Kadambini’s single ambition has always been to get the rich Odia literature and culture a platform to flaunt its grandiloquent depths.

The prize has prize money of Rs five lakh, a silver emblem and a citation.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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