Konica Minolta partners with Brother International

Konica to promote Brother India's A4 printers other products

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Konica Minolta
Katsuhisa Asari, managing director of Konica Minolta Business Solutions India. Photo Konica Minolta

Konica Minolta Business Solutions India, a known name in providing office printing systems, has announced its partnership with Brother International India, which produces innovative products for the print, imaging, labeling, and sewing markets.  

The partnership is meant for the Indian market. Brother India provides A4 printers, meant especially for enterprise customers. Konica Minolta will promote these products under the original brand name, Brother. Through this partnership, Konica Minolta will address the consumer needs for similar A4 size printers in this segment.  

Commenting on the partnership, Katsuhisa Asari, managing director of Konica Minolta Business Solutions said,We at Konica Minolta India are thrilled to partner with Brother India. This partnership will provide more growth opportunities for both organizations. The difficulties presented by the digital transition have greatly aided our learning and exposed us to newer consumer behaviors, allowing us to provide value to our clients in the form of specialized marketing solutions. Our “customer-centric” approach will help us to align the needs by offering various product solutions.”

Konica Minolta
Alok Nigam, managing director of Brother International (India). Photo Konica Minolta

Alok Nigam, managing director of Brother International, commented, “We are excited to begin this new cooperation with Konica Minolta to reach new audiences in the dynamic and vibrant Indian printing market. We continually seek innovative methods to complement the changing consumption habits of our consumers. This partnership offers complete printing solutions with A4 & A3 capabilities to the customers & makes it mutually beneficial for Brother India & Konica Minolta.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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