Color-Logic certifies panoRama Silver perforated film

For use with Color-Logic metallic printing system

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Color-Logic
Industry-recognized products include panoRama, Innova, CourtWrap, X-Treme, and Walk&Wall. Photo Color-Logic

Color-Logic – a developer of color management technology and software solutions for print and packaging, flexo printing and more – has certified the panoRama Silver, a perforated polyester film with a metaled silver reflective face and a black back for maximum one-way vision. The film is produced by Continental Grafix AG and distributed in the Americas by Continental Grafix US.

Discussing the certification, Mark Geeves, director of Color-Logic Sales and Marketing, said: “Color-Logic is pleased to certify the Continental Grafix panoRama Silver for use with the Color-Logic metallic printing system. panoRama Silver now joins the diverse portfolio of Color-Logic certified substrates, and provides Color-Logic licenses with yet another film suitable for vehicle and window wraps. The 80/20 open-to-film ratio of panoRama Silver provides a unique base for highly visible, high-value window graphics under both day and night conditions. The qualification samples submitted to Color-Logic were prepared on a UV flatbed printer.”

Continental Grafix is a leading manufacturer of specialty, adhesive-backed material for custom printing including interior and exterior-mount perforated window films, non-perforated window films, self-adhesive print media, laminates, and textured self-adhesive material for walls and floors.

Industry-recognized products include panoRama, Innova, CourtWrap, X-Treme, and Walk&Wall. Michelle Kempf, VP, Sales & Marketing for Continental Grafix USA, said: “Continental Grafix is pleased to partner with Color-Logic and for panoRama Silver to be certified for use by Color-Logic licensees. The panoRama Silver printed with the Color-Logic software brings a new level of special effects to window graphics.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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