Vinsak appoints Rajesh Khatwani as GM, sales

Responsible for equipment sales in North India, overseas markets

Rajesh Khatwabi, New sales General Manager at Vinsak (Photo: Vinsak)

The Vinsak Group, a digital printing solutions provider, has announced the appointment of Rajesh Khatwani as general manager of Sales. 

Khatwani brings with him more than 22 years of experience in the label Industry. He will be responsible for equipment sales in North India as well as key overseas markets as the Vinsak group expands into Southeast Asia in the near future. 

Rajesh Khatwani said, “It is my pleasure to be associated with the Vinsak Group. With the wide range of industry-leading solutions, I am sure that I will be able to do justice to my converter friends of many years by offering them cutting-edge technology solutions and being a part of their growth story. I also felt that my professional goals match well with the work ethics at Vinsak, and we can mutually grow together.”

Ranesh Bajaj, Director and Co-founder, said, “It is our pleasure to welcome Rajesh to our team. With his extensive experience of working in the label industry and his excellent relationship management with both the customers as well as his sales teams, we are sure that he will be a key part of our continued growth story.”

While his past experience is in leading a team selling label stocks and substrates, Khatwani has taken on the challenge of getting into capital equipment sales.

The Vinsak Group hopes Khatwani’s expertise will enhance sales and expand its global footprint.

Vinsak India is taking part in Labelexpo India 2022 to be held in Greater Noida from 10 to 13 November, where it will educate visitors and clients about its wide range of printing solutions.

Vinsak will be present in Hall No-07, Stand 5

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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