EFI, Brett Martin’s winning show at Printing United 2022

The company chose to use Brett Martin’s Foamalux Ultra

Printing United 2022 Las Vagas (Photo: IPP)

EFI and Brett Martin have welcomed the return of Printing United 2022 – a boost to the North American printing industry. The Las Vegas expo gave the companies a valuable opportunity for a winning collaboration, with EFI printing two of Brett Martin’s rigid substrates on two of its wide format printers.

EFI showcased a breadth of products, including the Vutek h5 hybrid flatbed/roll-fed LED inkjet printer suitable for industrial scale, and high-volume printing and the EFI Pro 30h hybrid LED inkjet printer, an entry-level production device with excellent print quality.

This year, the company chose to use Brett Martin’s Foamalux Ultra, a foam PVC available in seven colors which has a co-extruded gloss surface, and Foamalux Eco, a black foam PVC that contains up to 80% reclaimed foam PVC regrind content. Using EFI’s white ink – the industry’s leading white ink in brightness and opacity – under CMYK inks on the hybrid printers at Printing United enabled brilliant, superior color results on the black and colored Brett Martin rigid substrates.

Tiffany Bisson, manager at EFI’s customer experience center in the US, explains why these Brett Martin products were chosen: “Having a high-quality substrate is extremely important to us when we are demonstrating our equipment at exhibitions or in our Customer Experience Centre.”

We want to be certain that we are not going to encounter unexpected issues by using lower quality substrates which could detract from the performance of our printers. Brett Martin’s products meet our requirements perfectly as we always know that they will print well. By using Foamalux Ultra and Foamalux Eco, rather than the more common white substrates, we added extra interest to the end print.” Bisson adds

The companies’ ongoing collaboration is part of Brett Martin’s Approved Partner Programme. The Northern Ireland-based plastics manufacturer works closely with printing, cutting, and thermoforming machine manufacturers to test and showcase the processing capabilities of its semi-finished product portfolio.

Mark Robinson, Brett Martin’s sales manager for the USA and Canada, explains, “We always enjoy working with EFI. Our collaboration allows us to ensure that our products can be successfully processed on the printing equipment our customers use. Through these collaborations, we can ensure that our products are continuously evolving and performing to the highest standards and kept up to date with the latest technology advances.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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