EFI, Brett Martin’s winning show at Printing United 2022

The company chose to use Brett Martin’s Foamalux Ultra

Printing United 2022 Las Vagas (Photo: IPP)

EFI and Brett Martin have welcomed the return of Printing United 2022 – a boost to the North American printing industry. The Las Vegas expo gave the companies a valuable opportunity for a winning collaboration, with EFI printing two of Brett Martin’s rigid substrates on two of its wide format printers.

EFI showcased a breadth of products, including the Vutek h5 hybrid flatbed/roll-fed LED inkjet printer suitable for industrial scale, and high-volume printing and the EFI Pro 30h hybrid LED inkjet printer, an entry-level production device with excellent print quality.

This year, the company chose to use Brett Martin’s Foamalux Ultra, a foam PVC available in seven colors which has a co-extruded gloss surface, and Foamalux Eco, a black foam PVC that contains up to 80% reclaimed foam PVC regrind content. Using EFI’s white ink – the industry’s leading white ink in brightness and opacity – under CMYK inks on the hybrid printers at Printing United enabled brilliant, superior color results on the black and colored Brett Martin rigid substrates.

Tiffany Bisson, manager at EFI’s customer experience center in the US, explains why these Brett Martin products were chosen: “Having a high-quality substrate is extremely important to us when we are demonstrating our equipment at exhibitions or in our Customer Experience Centre.”

We want to be certain that we are not going to encounter unexpected issues by using lower quality substrates which could detract from the performance of our printers. Brett Martin’s products meet our requirements perfectly as we always know that they will print well. By using Foamalux Ultra and Foamalux Eco, rather than the more common white substrates, we added extra interest to the end print.” Bisson adds

The companies’ ongoing collaboration is part of Brett Martin’s Approved Partner Programme. The Northern Ireland-based plastics manufacturer works closely with printing, cutting, and thermoforming machine manufacturers to test and showcase the processing capabilities of its semi-finished product portfolio.

Mark Robinson, Brett Martin’s sales manager for the USA and Canada, explains, “We always enjoy working with EFI. Our collaboration allows us to ensure that our products can be successfully processed on the printing equipment our customers use. Through these collaborations, we can ensure that our products are continuously evolving and performing to the highest standards and kept up to date with the latest technology advances.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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