Priyanka Rathi joins Monotech, will handle Jetsci Global

Will coordinate Jetsci’s day-to-day marketing activities

Priyanka Rathi, new deputy general manager, marketing and communications for Monotech’s Jetsci Global.
Priyanka Rathi, new deputy general manager, marketing and communications for Monotech’s Jetsci Global.

Monotech Systems, a manufacturer of inkjet products and solutions for the printing and packaging industry, has appointed Priyanka Rathi as deputy general manager, marketing and communications for its brand Jetsci Global. 

With a background in business development, media and marketing, Rathi will coordinate Jetsci’s day-to-day marketing activities to help raise the profile of Jetsci and its services, in addition to developing and strengthening Jetsci Global’s in-house marketing team.

“Over the past 10 years, Jetsci Global has proven that an organization built on innovation can realize its vision and make a difference in the world of the packaging and printing industry. By developing and supplying customized machinery solutions to the world market, Jetsci Global has defied the most popular belief, ‘If something can’t be done, so should not be done ‘,” says Rathi.

Before joining Jetsci Global, Rathi had worked in various business development, media, and marketing positions in both the B2B and consumer sectors. She has worked as a senior manager, media & marketing, in Digistik, a digital unit of Sai Com Codes Flexoprint.

Her prior experience includes working with the Association of Label Printers and Suppliers (ALPS) and the All India Federation of Master Printers (AIFMP).

“Priyanka’s role will help Jetsci Global to effectively convey the business issues we solve, nurture relationships with prospective clients, and communicate our success stories as well as the value we deliver. We view Priyanka’s appointment as a sign of our commitment to being the leading company our prospects have in mind when they need to accelerate Sales or develop their business,” said Jimit Mittal, president, Jetsci Global.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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