Bixolon okays Koehler Paper’s Blue4est for use with SRP-380 printer

The Blue4est is recyclable and can be disposed of as waste paper

Koehler Paper’s Blue4est thermal paper has been certified for direct use with the premium SRP-380 thermal receipt printer from BIXOLON (Source: Koehler Group)

Oberkirch –Koehler Paper, part of the Koehler Group and a producer of thermal paper, has announced that Bixolon has certified the Blue4est thermal paper for use in its premium SRP-380 thermal receipt printer.

Bixolon’s SRP-380 printer delivers perfect printing results every time on the blue thermal paper due to the special Blue4est setting, the company said in a release.

The blue receipt is continuing its ascent as more and more companies put a premium on sustainability as they respond to their customers’ demand for more environmentally conscious products and services.

Consumers can recognize that the receipts are environment-friendly given the paper’s blue color.

Koehler’s innovation & technology division developed a process that completely eliminates the need for color developers, meaning the Blue4est till receipt is fully recyclable and can be disposed of as waste paper.

Another advantage is the fact that printed information on the receipt will not fade for a long time – 35 years at least. It is also approved for use in direct contact with foodstuffs.

Katja Frede, product manager of Thermal Paper at Koehler Paper in Oberkirch (Germany), said: “We are delighted that our Blue4est thermal paper now has the recognition it deserves. A lot of work went into the development of the product, which, thanks to the fact that it does not use color developers and can thus be fully recycled, is unique on the market. The printer manufacturers have recognized all this and are now launching printer solutions that are tailor-made for Blue4est thermal paper.”

The Bixolon SRP-380 receipt printers are perfect for retailers, grocery stores, supermarkets, and food service businesses that want to make their POS printing solutions as sustainable and flexible as possible.

The smart media function automatically recognizes the Blue4est thermal paper and selects the optimized print settings, allowing users to seamlessly switch between standard thermal paper and the new, sustainable blue thermal paper from Koehler Paper.

The SRP-380 3-inch direct thermal printer from Bixolon works at high speed and is compatible with all common operating systems.

Jay Kim, managing director at Bixolon Europe, explains: “The feedback we have received on the Smart Media Function has been consistently positive. We are confident the sustainable printer solution, combined with Koehler Paper’s Blue4est thermal paper is the correct step towards a greener future.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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