Focus on sustainable media at World News Media Congress

Media stakeholders from 70 nations will meet in Zaragoza

World News Media Congress is going to take place from 28 to 30 September in Zaragoza.
World News Media Congress is going to take place from 28 to 30 September in Zaragoza.

Abound 800 journalists, editors, and news media executives from 70 countries, and six continents will meet in Zaragoza for the World News Media Congress from 28 to 30 September, organized by Wan-Ifra in cooperation with the publishing group Henneo and Zaragoza Tourismo. 

The King and Queen of Spain are honorary presidents of the Congress. With media executives and editors expected to attend and nearly 100 speakers, the Congress is set for an exceptional event for its return to the face-to-face format. 

Spread over three days, the program includes three main conventions and various for such as the World Media Leaders Summit, the World Editors Summit, and the Women in News Summit.

There will be a strong emphasis on finding formulas to safeguard the future of independent news publishing. Publishers will share successful reader revenue strategies incorporating strong product thinking focus and innovative advertising solutions. 

Congress-goers will also address worrying challenges to press freedom around the world and get behind initiatives to promote greater diversity and inclusion within news organizations and in their journalism.

“We have invited close to 100 speakers from leading news organizations to discuss their strategies and solutions to get their media businesses onto a sustainable footing. This is vital as we gather at a time of increased socio-political division and economic strain,” said Vincent Peyrègne, CEO of the World Association of News Publishers (Wan-Ifra). “The unprecedented challenges we face, for many the gravest since the Second World War, call for solidarity. Support for press freedom is needed to ensure independent journalism and news media can continue playing their role,” Peyrègne said.

For Wan-Ifra president Fernando de Yarza López-Madrazo, hosting the Congress in his home city of Zaragoza is significant. “Ever since I was elected to lead Wan-Ifra in 2019, I have wanted to share Aragon with the global media community and show the vitality of independent local media. But the pandemic disrupted our plan,” said de Yarza. “This year, we are finally set for an exceptional event, and a great attendance under the presidency of a great defender of a free, independent, diverse, and plural media ecosystem worldwide, the King of Spain, HM Felipe VI,” Fernando de Yarza said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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