Sandaw Prints opts for Canon imagePress C910 at Fort branch

Postprint embellishment demand is growing in the Mumbai market

Hitesh Fariya, director, Sandaw Prints with the Canon imagePress C910 (Image: IPP)

Mumbai’s Sandaw Prints recently ventured into the digital commercial print segment with the commissioning of a brand new Canon imagePress C910 digital production press at its Fort branch. The company operates two branches in Fort, a main hub in the western suburb of Goregaon and a branch in the far north suburb of Vasai. Traditionally a pre-press bureau and large format print service provider, Sandaw now wants to extend the business to the digital print and enhancement segment. 

“The purchase of the Canon imagePress C910 is the first step toward our aim to offer digital print and print embellishment services. We are planning to buy a digital embellishment press soon, with the new press expected to be commissioned by Diwali. We are talking to a few companies but no final decision has been made yet. The demand for post-print value addition is steadily growing in the Mumbai market. The number of digital embellishment presses has grown in the city which shows that the market for such services is expanding,” says Hitesh Fariya, director, Sandaw Prints

Sandaw will be using its Canon digital press and the embellishment press to add extra decorative value to items such as booklets, brochures, business cards, invitation cards, wedding cards, wedding card envelopes, book covers, cartons, labels, and posters.

“On the Canon we are currently printing items like stickers. We will also we exploring the market for the print enhancement services. Most of our existing customers already have requirement for such post-print enhancement work,” Fariya adds. 

Founded nearly four decades ago, Sandaw is an established name in Mumbai’s pre-press market and operates a Katana imagesetter and BasysPrint CtCP system. It offers lamination services for digital prints, photographic prints and mounting services. The company also prints adverting hoardings, building wraps, mesh banners, and billboards on its wide-format inkjet printers.  

The new imagePress C910 has a speed of 90 pages per minute and handles media up to 350 gsm at resolutions up to 2400 dpi. Available with a choice of digital front ends – Canon’s PRISMAsync Print Server Version 7 and the Efi Fiery powered imagePRESS Servers. Sandaw has purchased the Fiery version. Fariya says that he has been extremely satisfied with the technology and the quality and especially the support from the Canon’s engineering team.

Recovery in FY2023 has been good for Sandaw

Many of Mumbai’s commercial print service providers have not yet fully bounced back from the pandemic lows. However, for Sandaw the fiscal year 2022-2023 has been good as mobility returning to normal and all Covid related restrictions now revoked.

“The first quarter of the current financial year 22-23, that is from April to June 2022, has been good for us, and we hope to complete the year with respectable growth. Post Covid-19, the demand for short-run printing has gone up and our expansion into this segment should help our top-line. There are some challenges on the raw material costs, but that should be normalize soon. I am optimistic about the overall growth of the industry as well,” Fariya says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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