DécoAder installs EFI VUTEk Q5r Printer

EFI hits 800th installation of new generation roll-to-roll printer milestone

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EFI
DécoAder installs EFI VUTEk Q5r Printer. Photo EFI

EFI recently reported that Paris-based print business DécoAder had installed the 800th new generation EFI industrial roll-to-roll printer. DécoAder selected the 5.2-meter-wide EFI VUTEk Q5r roll-to-roll LED printer to grow its existing fleet’s capabilities, ensure high quality, increase output, and maintain a competitive edge over other SMEs’ digital print providers.

“We have never seen a printer with such technological development on the market before, and it far exceeds the capabilities of those already in use,” said Thierry Borrat, DécoAder’s chief executive officer. The VUTEk Q5r will help meet the company’s customers’ needs in various markets, especially those within the event and vehicular print sectors. 

Investing to meet customer demands

Founded in 1972, DécoAder gradually adopted digital printing to become France’s leading large-format print business. It employs 75 people and already houses four EFI VUTEk UV LED printers on its vast 3,000 square meter shop floor. 

Managed since 2009 by Borrat and Christelle Meyer, DécoAder offers its clients a comprehensive range of services and supports them throughout their projects right up to installation. In recent years, the business has experienced increased demand for faster turnaround times and higher-volume orders while aiming to improve efficiency, minimize waste and increase its focus on sustainability. 

“The selection of the Q5r guarantees us high productivity and a capacity to print significant volumes quickly,” said Borrat. “It allows us to meet our customers’ expectations, who approach us with very tight deadlines, especially in the events sector. The Q5r provides flexibility and comfort to respond to higher-volume markets.” 

Cutting-edge advantages for industrial applications

The EFI VUTEk Q5r printer is the fastest roll-to-roll display graphics printer in its class, running up to 672 square meters per hour. It is available in four colors plus optional light colors, white, and a new UltraClear Coat for even more design and application possibilities. 

The printer features EFI UltraDrop Technology with native 7-picolitre printheads and multi-drop addressability for high-definition quality. Benefits include smoothness in shadows, gradients, and transitions, as well as precise and sharp four-point-sized text with a true resolution of up to 1,200 dots per inch. 

Thanks to full print production workflow options, from the RIP to the finished product on the same platform, the printer offers users a competitive edge encompassing top-quality printing, high productivity, and optional in-line quality inspection, coating, and slitting and cutting. 

“The economic model of our trade is changing,” said Borrat. “There are lots of challenges, but they are essentially based on pricing and the environment. The option of coating and cutting in-line enables us to once again compete in markets where there is a lot of fierce competition.” 

The unique horizontal roll-to-sheet cutter system integrated into the printer enables automatic media cutting on the X-axis on the fly without delaying printing. Single- or double-bladed Y-slitters enable multiple jobs to be separated on a single full-width roll, minimizing media waste. At DécoAder, this will streamline and reduce the manual handling process for vehicle fleet prints. 

DécoAder’s new printer can print both white and clear together inline. White printing with various multi-layer modes – plus the UltraClear Coat in glossy and matte modes with selective or full flood application for protection or design enhancement – enable DécoAder to expand creative possibilities in construction, interior design, and personalized jobs. “This printer has opened new horizons for us and will enable us to offer our services with a creative bonus and distinct added value at an extremely competitive price,” said Borrat. 

In 2021, the EFI VUTEk Q5r roll-to-roll LED printer was recognized for its standout capabilities in the European Digital Press (EDP) Awards, beating out its competitors to receive the award in the large/wide-format printing systems category for printers above 350 centimeters wide. For more information about this printer and other advanced display graphics digital production solutions from EFI.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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