DécoAder installs EFI VUTEk Q5r Printer

EFI hits 800th installation of new generation roll-to-roll printer milestone

DécoAder installs EFI VUTEk Q5r Printer. Photo EFI

EFI recently reported that Paris-based print business DécoAder had installed the 800th new generation EFI industrial roll-to-roll printer. DécoAder selected the 5.2-meter-wide EFI VUTEk Q5r roll-to-roll LED printer to grow its existing fleet’s capabilities, ensure high quality, increase output, and maintain a competitive edge over other SMEs’ digital print providers.

“We have never seen a printer with such technological development on the market before, and it far exceeds the capabilities of those already in use,” said Thierry Borrat, DécoAder’s chief executive officer. The VUTEk Q5r will help meet the company’s customers’ needs in various markets, especially those within the event and vehicular print sectors. 

Investing to meet customer demands

Founded in 1972, DécoAder gradually adopted digital printing to become France’s leading large-format print business. It employs 75 people and already houses four EFI VUTEk UV LED printers on its vast 3,000 square meter shop floor. 

Managed since 2009 by Borrat and Christelle Meyer, DécoAder offers its clients a comprehensive range of services and supports them throughout their projects right up to installation. In recent years, the business has experienced increased demand for faster turnaround times and higher-volume orders while aiming to improve efficiency, minimize waste and increase its focus on sustainability. 

“The selection of the Q5r guarantees us high productivity and a capacity to print significant volumes quickly,” said Borrat. “It allows us to meet our customers’ expectations, who approach us with very tight deadlines, especially in the events sector. The Q5r provides flexibility and comfort to respond to higher-volume markets.” 

Cutting-edge advantages for industrial applications

The EFI VUTEk Q5r printer is the fastest roll-to-roll display graphics printer in its class, running up to 672 square meters per hour. It is available in four colors plus optional light colors, white, and a new UltraClear Coat for even more design and application possibilities. 

The printer features EFI UltraDrop Technology with native 7-picolitre printheads and multi-drop addressability for high-definition quality. Benefits include smoothness in shadows, gradients, and transitions, as well as precise and sharp four-point-sized text with a true resolution of up to 1,200 dots per inch. 

Thanks to full print production workflow options, from the RIP to the finished product on the same platform, the printer offers users a competitive edge encompassing top-quality printing, high productivity, and optional in-line quality inspection, coating, and slitting and cutting. 

“The economic model of our trade is changing,” said Borrat. “There are lots of challenges, but they are essentially based on pricing and the environment. The option of coating and cutting in-line enables us to once again compete in markets where there is a lot of fierce competition.” 

The unique horizontal roll-to-sheet cutter system integrated into the printer enables automatic media cutting on the X-axis on the fly without delaying printing. Single- or double-bladed Y-slitters enable multiple jobs to be separated on a single full-width roll, minimizing media waste. At DécoAder, this will streamline and reduce the manual handling process for vehicle fleet prints. 

DécoAder’s new printer can print both white and clear together inline. White printing with various multi-layer modes – plus the UltraClear Coat in glossy and matte modes with selective or full flood application for protection or design enhancement – enable DécoAder to expand creative possibilities in construction, interior design, and personalized jobs. “This printer has opened new horizons for us and will enable us to offer our services with a creative bonus and distinct added value at an extremely competitive price,” said Borrat. 

In 2021, the EFI VUTEk Q5r roll-to-roll LED printer was recognized for its standout capabilities in the European Digital Press (EDP) Awards, beating out its competitors to receive the award in the large/wide-format printing systems category for printers above 350 centimeters wide. For more information about this printer and other advanced display graphics digital production solutions from EFI.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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