JLF London’s ninth edition concludes at the British Library

It took place from 10-12 June 2022

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JLF London’s ninth edition took place from 10-12 June 2022 at the British Library to celebrate books, creativity, dialogue, diversity and varied intellectual discourse. Photo: the British Library Board
JLF London’s ninth edition took place from 10-12 June 2022 at the British Library to celebrate books, creativity, dialogue, diversity and varied intellectual discourse. Photo: the British Library Board

Teamwork Arts, producer of the iconic Jaipur Literature Festival and the international extensions of JLF, held its ninth edition of JLF London at the British Library from 10-12 June 2022 to celebrate books, creativity, dialogue, diversity and varied intellectual discourse.

The festival showcased some of the world’s most eminent politicians, writers and authors, namely bestselling writer and politician Shashi Tharoor, politician and member of the parliament, Mahua Moitra, first Indian winner of International booker prize Geetanjali Shree, renowned television presenter Anita Rani and many more to engage on some of the most pressing issues of today that include – India at 75, the Urgency of Borrowed Time (Climate Change), the 50th anniversary of the 1971 War, Translation, Poetry, Art and Music, Business, History and many more.

JLF London covered various topics of the contemporary world

At its ninth edition, JLF London witnessed a vast range of sessions highlighting topics of the contemporary world. At a Durbar Theatre session, A Tale Tells Itself – Tomb of Sand- Ret Samadhi, Hindi writer Geetanjali Shree remembered A K Ramanujan and noted, “It’s not easy for me to talk about my work, as I don’t follow a very clear cut them. I work in quite another way. Don’t chase stories, but put yourself in a place where the story reaches you”.

At another session, while talking about Pride Prejudice & Punditry, bestselling writer and politician Shashi Tharoor said, “For me, pride is all about India. I’ve taken all the pride in the country being developed, pulling people out of poverty, technological directions to the next century, and international cooperation. Prejudice is over-clear on my sleeve, as I don’t like being prejudiced. My punditry has often been so anchored to the present and the broader trends throughout the present.”

Talking about her love for writing and the process she cultivated during the lockdown, Anita Rani said, “I loved having another world to step into, and I loved being able to be creative and have a creative outlet. This was all me, and being able to tell my authentic story, a story that I want to tell!”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

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India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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