Tulika in LBF International Excellence Awards 2022 shortlist

Tulika – a publisher for growing up multicultural in India

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Tulika
Radhika Menon, founder Tulika. Photo Tulika

The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film, and digital channels. The 2022 on-ground edition of LBF will take place 5 – 7 April 2022 at Olympia London.

The LBF has announced the shortlist for the International Excellence Awards 2022 on 4 March 2022, with sixteen countries represented across four continents. Spain leads the pack, appearing in three categories, while the USA, Egypt, and France follow close behind at two nominations each.

Damla Publishing (Turkey), Thierry Magnier (France), and Tulika Publishers (India) will be competing for the Children’s and Young Adult Publishers Award, which is a new category for this year. 

Tulika caters to Indian multicultural identity

Founded by Radhika Menon in 1996, the Chennai-based independent publisher Tulika initially focussed on storytelling for children and young adults, a somewhat lean genre in the publishing landscape in India in those days. The word ‘tulika’ loosely translates into a writer’s quill in Sanskrit.

Tulika, which completed 25 years in publishing children’s books in the 2020 pandemic year is committed to the multicultural Indian identity giving young readers a bite of the Indian culture of storytelling which they have been raised on. Menon’s personal experience as a school teacher in Chennai provided insights into molding the brand in alignment with children’s developing tastes. The publishing maverick took on illustrating Indian customs, traditions, linguistic expressions, and local costumes as her personal responsibility, which later took on the shape of Tulika’s USP.

Tulika
Malli is Coming is a bilingual book in Hindi and English by Tulika. Photo Tulika

With the brand’s trademark crow logo, its multilingual approach with books in Hindi, Tamil, Malayalam, Kannada, English, Telugu, Gujarati, Bengali, and Marathi, the publisher aims to reach a wider spectrum of readers. Its inclusive themes and ways of storytelling also focus on untold narratives in the children’s publishing diaspora in the subcontinent – stories of loss, disability, multiculturalism, identity, and real-life encounters.

Tulika publishes not only fictional work but also non-fiction titles exploring the life and works of greats like Bhimrao Ambedkar and Mahatma Gandhi and seemingly unconventional subjects for young adults such as archaeology in India. The publishing house survived the Covid-19 pandemic by boosting its online presence and sales.

Andy Ventris, the director, of the London Book Fair, said, “The publishing industry has done remarkable work over the past year, managing to tell new stories and deliver books to readers in the face of Covid, supply chain issues, and other notable challenges. The dedication and passion for books shown throughout the global trade are truly inspiring, and we are delighted to recognize some of the most innovative companies, initiatives, and individuals from around the world in this year’s International Excellence Awards shortlists.

The International Excellence Awards recognize publishing achievement across eight categories, championing those organizations and individuals from around the world demonstrating passion, creativity, and ingenuity. The shortlist for each award category was selected by a judging panel comprised of experts within that sector. The winners of the International Excellence Awards, as well as the recipient of the London Book Fair Lifetime Achievement Award, will be announced at the end of March.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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