Konica Minolta’s virtual launch of AccurioPress C7100/C7090

Accuriopress C7100/C7090 may be part of the Print Pack 2022

Konica Minolta virtual event
Konika Minolta launches Accuriopress C7100/C7090 at the virtual event. Photo IPP

A virtual launch event is an excellent opportunity to show off your new product, generate buzz, and possibly make some sales while you’re there. The better, the more people you can talk about the product, both at the event and on social media.

As we all know, virtual events allow people to participate in digital sessions from the comfort of their own homes. They are very cost-effective and enthral their clientele. Virtual events are currently being used for various product launches due to their excellent functionality. These virtual debuts allow firms to reach a worldwide audience and share essential information about their products or services. With that stated, we must also consider the emergence of a new technical component that enriches virtual events and propels them to new heights of success.

Konica Minolta India, with a theme ‘Rethink Agility’ on the eve of International Women’s Day, brilliantly utilized virtual events’ full potential by launching their ‘AccurioPress C7100/7090’ 4th generation in front of a live audience. They welcomed the digital press into the family with the support of a perfect virtual platform in front of over 20 live audiences observing their every action. Unquestionably, this was a big power play for the whole printing sector of India.

Konica Minolta
Konica Minolta Accuriopress C7100/7090.
Photo IPP

Kuldeep Malhotra, deputy managing director – sales, introduces Konica Minolta’s market share production print products compared to Canon, Xerox and Ricoh for light color production, mid color production, mono production and overall units distributed in pan India.

Continuing on the event, Manish Gupta, general manager – PP/IP Marketing, Konica Minolta India, introduces the new AccurioPress C7100/C7090 to the live audience and demo the machine. He told the audience about the technology that Konica Minolta has taken out for the customers. The digital press has fitted with the new and updated features and has more accuracy and durability in color, speed, productivity, texture, and other equipped features.

As a light-production machine, compactness is important, but as a mid-production machine, dependability, durability, and excellent quality are essential. Both of these qualities were achieved by Konica Minolta in the digital printing industry and a newly born manufacturing machine, the ‘Accuriopress C7100/C7090. It’s a successor for the Accuriopress C6100.

The USPs of the machine were the enhanced resolution of 3600 x 2400 dpi, which gives the richer texture in the image, auto Duplex function up to 35 inches for menu cards, banners, and brochures. Tray support up to 13 x 19. It also has an optional banner tray to support 2300 sheets up to a size of 900mm.

Further, in the event, Gupta explains the new technology of the machine. The machine is equipped with added ‘Media Sensor’. The customer by media sensor can sense the paper thickness, which helps the customer print the right paper. It also helps in reducing the wastage of paper. The machine can support the paper from 52 – 400 gsm paper. The machine is also equipped with 11 paper trays that can hold more than 15000 pages at a time with a maximum printable area of 321 x 480 mm. 16 beam laser head is fixed, which gives the paper faster processing the scan speed enhanced to 140/280 opm.

The machine processor speed has been increased to IC-609 erstwhile it was IC-604 in Accuriopress C 6100. Newly developed functional polymerized toner Simitri V require less heat to fix to the paper surface and has better transfer capabilities on the various media.

“The Konica Minolta’s Accuriopress C7100/ C7090 will may also be part of the biggest show of the printing industry, ‘Print Pack’, which will be held in May 2022”, said Gupta.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here