Konica Minolta’s virtual launch of AccurioPress C7100/C7090

Accuriopress C7100/C7090 may be part of the Print Pack 2022

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Konica Minolta virtual event
Konika Minolta launches Accuriopress C7100/C7090 at the virtual event. Photo IPP

A virtual launch event is an excellent opportunity to show off your new product, generate buzz, and possibly make some sales while you’re there. The better, the more people you can talk about the product, both at the event and on social media.

As we all know, virtual events allow people to participate in digital sessions from the comfort of their own homes. They are very cost-effective and enthral their clientele. Virtual events are currently being used for various product launches due to their excellent functionality. These virtual debuts allow firms to reach a worldwide audience and share essential information about their products or services. With that stated, we must also consider the emergence of a new technical component that enriches virtual events and propels them to new heights of success.

Konica Minolta India, with a theme ‘Rethink Agility’ on the eve of International Women’s Day, brilliantly utilized virtual events’ full potential by launching their ‘AccurioPress C7100/7090’ 4th generation in front of a live audience. They welcomed the digital press into the family with the support of a perfect virtual platform in front of over 20 live audiences observing their every action. Unquestionably, this was a big power play for the whole printing sector of India.

Konica Minolta
Konica Minolta Accuriopress C7100/7090.
Photo IPP

Kuldeep Malhotra, deputy managing director – sales, introduces Konica Minolta’s market share production print products compared to Canon, Xerox and Ricoh for light color production, mid color production, mono production and overall units distributed in pan India.

Continuing on the event, Manish Gupta, general manager – PP/IP Marketing, Konica Minolta India, introduces the new AccurioPress C7100/C7090 to the live audience and demo the machine. He told the audience about the technology that Konica Minolta has taken out for the customers. The digital press has fitted with the new and updated features and has more accuracy and durability in color, speed, productivity, texture, and other equipped features.

As a light-production machine, compactness is important, but as a mid-production machine, dependability, durability, and excellent quality are essential. Both of these qualities were achieved by Konica Minolta in the digital printing industry and a newly born manufacturing machine, the ‘Accuriopress C7100/C7090. It’s a successor for the Accuriopress C6100.

The USPs of the machine were the enhanced resolution of 3600 x 2400 dpi, which gives the richer texture in the image, auto Duplex function up to 35 inches for menu cards, banners, and brochures. Tray support up to 13 x 19. It also has an optional banner tray to support 2300 sheets up to a size of 900mm.

Further, in the event, Gupta explains the new technology of the machine. The machine is equipped with added ‘Media Sensor’. The customer by media sensor can sense the paper thickness, which helps the customer print the right paper. It also helps in reducing the wastage of paper. The machine can support the paper from 52 – 400 gsm paper. The machine is also equipped with 11 paper trays that can hold more than 15000 pages at a time with a maximum printable area of 321 x 480 mm. 16 beam laser head is fixed, which gives the paper faster processing the scan speed enhanced to 140/280 opm.

The machine processor speed has been increased to IC-609 erstwhile it was IC-604 in Accuriopress C 6100. Newly developed functional polymerized toner Simitri V require less heat to fix to the paper surface and has better transfer capabilities on the various media.

“The Konica Minolta’s Accuriopress C7100/ C7090 will may also be part of the biggest show of the printing industry, ‘Print Pack’, which will be held in May 2022”, said Gupta.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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