Avery Dennison and Mactac at Fespa 2022

Expanding product portfolios with latest innovations

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Avery Dennison and Mactac
Avery Dennison and Mactac further expand their product portfolios for Fespa 2022. Photo Avery Dennison

Fespa 2022 will see Avery Dennison’s very latest innovations – with a range of cutting-edge creations from the Avery Dennison and Mactac brands.

New business ideas are taking center stage. Visitors to the Fespa 2022 stand can expect a broad range of innovative products and materials, especially in the automotive and architectural segments. The products on display, along with detailed technical support, will help customers to see how different products can allow them to respond to trends and differentiate their own business offerings.

Avery Dennison and Mactac
Photo Avery Dennison

Li Wen, senior director and general manager, Graphics EMENA, said, that product development has continued unabated since the 2019 event, and the outstanding solutions on display will help designers and installers to raise the bar, “Nobody can stand still in this industry, and making a real impact demands not only creativity from graphics professionals but also the right performance from the materials they use. This year, we are also more focused than ever before on sustainability as a driving force behind our innovations. Events like Fespa give us a chance to share new ideas, and we also love hearing from our customers to make sure that our ambitious research and development program meets their needs.

In 2022, Avery Dennison and Mactac will showcase – Cutting-edge sustainable digital wrapping films, premium quality wrapping films and laminates, innovations in supreme protection films, ground-breaking window films, new textures for wall films, and unique organoid natural surfaces for interior decoration.

One Avery Dennison highlight is a new digitally printable wrapping film that is also PVC-free. On top of delivering high performance, this product is also a more environmentally-friendly choice. It’s great for partial and full wraps on commercial fleets and private vehicles, and also for interior and exterior signs. This material provides a superb 3D conformability for demanding wrapping projects and easy repositioning thanks to Easy Apply technology.

Mactac’s printable media options will include JT 10700 WG-BFG-XR, offering outstanding performance for long-term 3D applications. This film expands the JT 10700 range, using Mactac bubble-free patented adhesive technology for quick and easy application. As well as offering an exceptionally well balanced initial tack adhesive, the new JT 10700 WG-BFG-XR also ensures an ultimate wrapping experience with a superbly smooth finish.

Avery Dennison and Mactac
Photo Avery Dennison

Fespa is Europe’s largest specialty print exhibition for screen and digital wide format print, textile printing and signage solutions – an excellent opportunity to bring people together to share new ideas and inspiration. Avery Dennison prioritizes sustainability, and better environmental performance underpins many of its new solutions and improved materials. Attending Fespa 2022 will allow customers to see for themselves the results of research conducted by a leader in science and innovation.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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