Avery Dennison and Mactac at Fespa 2022

Expanding product portfolios with latest innovations

198
Avery Dennison and Mactac
Avery Dennison and Mactac further expand their product portfolios for Fespa 2022. Photo Avery Dennison

Fespa 2022 will see Avery Dennison’s very latest innovations – with a range of cutting-edge creations from the Avery Dennison and Mactac brands.

New business ideas are taking center stage. Visitors to the Fespa 2022 stand can expect a broad range of innovative products and materials, especially in the automotive and architectural segments. The products on display, along with detailed technical support, will help customers to see how different products can allow them to respond to trends and differentiate their own business offerings.

Avery Dennison and Mactac
Photo Avery Dennison

Li Wen, senior director and general manager, Graphics EMENA, said, that product development has continued unabated since the 2019 event, and the outstanding solutions on display will help designers and installers to raise the bar, “Nobody can stand still in this industry, and making a real impact demands not only creativity from graphics professionals but also the right performance from the materials they use. This year, we are also more focused than ever before on sustainability as a driving force behind our innovations. Events like Fespa give us a chance to share new ideas, and we also love hearing from our customers to make sure that our ambitious research and development program meets their needs.

In 2022, Avery Dennison and Mactac will showcase – Cutting-edge sustainable digital wrapping films, premium quality wrapping films and laminates, innovations in supreme protection films, ground-breaking window films, new textures for wall films, and unique organoid natural surfaces for interior decoration.

One Avery Dennison highlight is a new digitally printable wrapping film that is also PVC-free. On top of delivering high performance, this product is also a more environmentally-friendly choice. It’s great for partial and full wraps on commercial fleets and private vehicles, and also for interior and exterior signs. This material provides a superb 3D conformability for demanding wrapping projects and easy repositioning thanks to Easy Apply technology.

Mactac’s printable media options will include JT 10700 WG-BFG-XR, offering outstanding performance for long-term 3D applications. This film expands the JT 10700 range, using Mactac bubble-free patented adhesive technology for quick and easy application. As well as offering an exceptionally well balanced initial tack adhesive, the new JT 10700 WG-BFG-XR also ensures an ultimate wrapping experience with a superbly smooth finish.

Avery Dennison and Mactac
Photo Avery Dennison

Fespa is Europe’s largest specialty print exhibition for screen and digital wide format print, textile printing and signage solutions – an excellent opportunity to bring people together to share new ideas and inspiration. Avery Dennison prioritizes sustainability, and better environmental performance underpins many of its new solutions and improved materials. Attending Fespa 2022 will allow customers to see for themselves the results of research conducted by a leader in science and innovation.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here