Jyotsna Inks – ahead of the inkjet curve

Indian signage suppliers look for recovery from the pandemic

Jyotsna Inks for inkjet
Rajsingh Chaudhary and Dharmendra Singh of Jyotsna Inks at their stand at Media Expo in November in Delhi. Photo IPP

Jyotsna Enterprises was founded in 2011 in Bharatpur in Rajasthan, with the primary purpose of importing and manufacturing inkjet inks. It is a compact firm with an annual turnover of Rs 3 to 4 crore (approximately US$ 500,000). For a decade, it has provided what it describes as exceptional customer service for inkjet ink solutions – with its state-of-the-art technologies, high-efficiency production plants, and responsive management processes.

Jyotsna Enterprises manufactures solvent, eco-solvent, LED UV, sublimation, dye, and pigment inks for a variety of inkjet output devices. These include wide and large format signage printers and digital textile printing machines. It also produces inks for office inkjet and laser printers. The company has a structure for delivering quality products and services that include research and development (R&D), production, sales and marketing, and lastly administration. 

Dharmendra Singh, a partner in Jyotsna Enterprises, participated in the recently concluded Media Expo in New Delhi in October 2021 to interact with his industry peers and end-users to introduce some of the company’s innovations in the signage sector.

The Indian signage market falls 40 to 80% in the pandemic

Singh discussed his thoughts on the Indian media and signage business that have borne the brunt of the pandemic’s lockdowns and decline in overall out-of-home economic activity. “The markets that our company addresses within the signage and textile industry fell as much as 40% to 80%, and we were, consequently in great trouble. There was no demand and our customers were not ordering consumables including our inks.

“We had seen very strong demand before the pandemic, and as the pandemic went on, the situation became quite depressing for us.” Referring to the October to December 2021 period, Singh said, “But as the exhibitions are beginning to take place, we are again getting a chance to display our products to industry peers and customers. Let’s see, if this will help the industry take flight.”

Jyotsna Inks
Jyotsna Inks displayed a large variety of inks at Media Expo 2021.
photo IPP

Singh explained the USPs of his company. “We manufacture inks for printheads from Konika, XAAR, Proton, Gongzheng Starfire, and other printhead manufacturers. Our inks provide high print quality, strong color endurance, fast-drying, good permeability, and strong adhesive force. They have a long storage time (shelf life), excellent scratch-resistant, and are eco-friendly.”

The impact of the Covid-19 outbreak on ink manufacturers

According to a recent report by Mordor Intelligence, the global printed signage industry was estimated to have a value of US$ 40.283 billion in 2020 (approximately Rs 3,05,874 crore). According to it, the printed signage industry is expected to grow at a measly CAGR of 0.19% during the forecast period from 2021-2026 – although the same study forecasts that the Asia Pacific region will be the fastest-growing.

IppStar’s research on Indian signage

However, our sister organization, research company IppStar (www.ippstar.org), believes this to be an underestimate and certainly for India and the Asia Pacific region which are not nearly saturated by many types of essential indoor and outdoor signage. According to IppStar’s estimates, as stated by its analyst, Purva Dwivedi, “The Indian signage industry is currently above US$ 2 billion (approximately Rs 14,900 crore). We estimate it will achieve a CAGR of 10% in the five years from 2022-2027. IppStar also believes that the signage industry is often underestimated globally because it comprises many smaller creative agencies and output companies – as well as fabrication and vertical space rental agencies that are not included at all.”

With countrywide and local government lockdowns, the Covid-19 epidemic has had a significant detrimental impact on interior and outdoor signage businesses from March 2020 onwards. Since September 2021 there some opening up of travel, hospitality, and the overall outdoor economy has gained traction. The extended pandemic factors have had a negative effect on signage demand and the ink and substrate supply chain for both domestic and foreign markets, resulting in a progressive drop in printed signs during the epidemic.

Healthy signage

On the other hand, the healthcare industry has seen a massive expansion in interior and outdoor signage, with an unparalleled need for signs. The dissemination of scientific knowledge and virus control has been aided by signage portraying Covid-19 precautions and safety measures in pharmacies, grocery shops, retail outlets, testing and immunization clinics, public areas, points of purchase, banks, airports, and transportation hubs.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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