Spare your time for webinar on 2 November 2021

Organizing Newsroom for Digital Publishing

Organizing Newsroom for digital publishing

The Digital Newsroom is a whole new approach to disseminating your news. Make your news more engaging by including multimedia material, making articles shareable on social media, optimising search engine performance, and increasing blog visibility.

Bold Fiare, presents this webinar on ‘Newsroom for digital publishing’ featuring Tommi Heikkonen, group chief executive officer at Fiare, Jyrki Utriainen, managing director at Sanomalehti Karjalainen Oy, and Arttu Romo, technology development manager digital services at Sanomalehti Karjalainen Oy, as panelists where they will be sharing expert insights on how to seamlessly transition from print to digital.

As more and more people consume news and media on mobile devices, newsrooms are racing to reshape how they work and adapt to their audience needs.

Coming from a print environment and transforming to digital-first requires a thoroughly planned and well-executed strategy while keeping in mind the journalists and users needs.

In this webinar some key points to be discussed –

  • What drives the need for transformation from print to digital?
  • What is the blueprint for transformation from print to digital?
  • How is the Karjalainen newsroom organized now?

So, mark your calendar for Tuesday, 2 November 2021 at 1630 hrs IST.

Register here to save your spot.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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