Ricoh enhances partnership with 360DPI

Ricoh and India-based 360DPI to offer trusted technical know-how and expertise ahead of anticipated inkjet boom

Ricoh enhances partnership to bring industrial inkjet

Ricoh is taking a significant step towards further strengthening its supply of industrial inkjet printheads to the Indian market while developing its support of inkjet printer OEMs and integrators.

The direction of India’s digital print industry, combined with the scale and growth prospects of the local economy, requires a new focus to meet the needs of India’s printer manufacturers. Ricoh has joined forces with 360DPI, an exciting and innovative local business founded less than two years ago, to support the domestic demand for industrial printers and expertise ahead of India’s anticipated role as an active exporter. 360DPI facilitate the availability of all Ricoh printheads to OEMs in India, Bangladesh, Pakistan and Sri Lanka, providing detailed assistance on printer engineering, as well as printhead capabilities, selection, and integration. All of these are directly connected to and supplied by Ricoh.

The partnership also includes the development and supply of drive electronics and software –designed and made in India – with developer support and the capability to create waveforms for optimal printhead drop ejection. It also provides customers with fast-track, direct access to Ricoh’s UK-based Global Inkjet Technical Centre, which is the company’s centre for industrial inkjet application expertise, testing fluid compatibility. Experts at the centre engineer printer systems and conduct testing to optimise performance and reliability with the best possible printhead life expectancy.

Graham Kennedy, director, Industrial Printing Group, Ricoh Europe, says, “Specifying the combinations of detailed technology components such as printheads and ink is critical to supporting the establishment of India as a design and manufacturing powerhouse. This requires expert knowledge sharing and support, both technical and commercial”.

“Commercial support starts at validating the concept for developers to set a path for an end-product that the industry can use. Technical support in the integration process is commonly the difference between a bad printer and a good printer, one that suffers functional, performance, reliability and life expectancy issues versus a fully supported printer designed to be optimum in all these aspects. Many factors combine to provide this support, from advice on drive electronics and fluid supply systems to compatibility testing and specific waveform development for inks that are to run in printers.”

360DPI drive electronics for Ricoh printheads

Abhishek Verma, chief executive officer, 360DPI, comments, “We’re very proud to work with Ricoh and are delighted by the possibilities to apply Ricoh’s range of printheads and technology for printers to be developed and made in India. The UK-based team at Ricoh offers wonderful support and in-depth application knowledge. This will be an exciting and rewarding journey.”

Kennedy adds, “Ricoh is a global leader in inkjet printhead technology, addressing a vast array of applications from entry-level to some of the most productive industrial printing equipment in the world. Working with 360DPI, we aim to enable OEMs to use Ricoh for first-class engineering of inkjet systems in India, to deliver reliable, high-performing printers to the market.”

360DPI is managing several new developments using Ricoh printheads with partners throughout India and will be exhibiting at the Media Expo show in Delhi on 18 November.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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