4th AMTC explores industrialization of additive manufacturing

Momentum for growth

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additive manufacturing
4th AMTC explores industrialization of additive manufacturing for a new tomorrow

Additive manufacturing (AM) is changing the world. This disruptive, next-generation technology is helping to put more advanced rockets into space, revolutionizing design thinking for sustainability solutions and shaping jobs of the future. More than 60 speakers, including from Boeing, Siemens, McKinsey, Audi, and RWTH spoke at this year’s global industry event, the AMTC, to share their views on the journey of additive manufacturing.

The opportunities to industrialize and grow advanced additive manufacturing have never been greater. Major global issues such as climate change, growing population, and the increasing consumer expectation for sophisticated personalized products mean that business leaders are looking for better and improved ways to produce and bring goods to market.

Additive manufacturing is a technology that delivers both solutions and added opportunities to support a new generation of customer-centred products that maximize functionality and minimize waste. The opportunities and challenges facing the industrialization of advanced manufacturing and the future of AM is top of the agenda for C-level executives and their counterparts from higher education, regulatory agencies and governments at this year’s industry leading Advanced Manufacturing Technology Conference in Germany.

“Advanced additive manufacturing is about 21st century design and long-term thinking to solve complex industrial and environmental issues,” said Prof Michael Süss, Oerlikon chairman and founding partner of AMTC. “We are sensing an acceleration of its growth momentum with more and more industries embracing AM solutions.”

Under the umbrella of the 2021 motto, “Momentum for Growth,” the conference kicked off with a platform for 3D start-ups to pitch their ideas and network with industry executives. On Day 2, speakers presented success stories around new material solutions, AM education, future standards, and the success factors for scaling and customizing hardware, such as 3D printers. The final day of the conference covered workshops on five key topics. In total, more than 60 speakers addressed the latest developments in the additive manufacturing industry.

Hosted this year in Aachen, the conference underlined the high-level and extensive collaboration needed to launch a new industrial revolution. The RWTH Aachen University joined as a second highly respected educational research partner to complement the existing partnership with the Technical University of Munich. “For Advanced manufacturing to be successful in the future, engineers, managers, and scientists need to learn about and understand additive manufacturing,” said RWTH Professor Johannes Henrich Schleifenbaum. “We have already introduced an AM curriculum at RWTH and are thrilled to see so many AM-related research projects underway.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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