New Delhi’s MD Graphics installs Konica Minolta AccurioLabel 230

New roll-fed digital press heralds entry to pharma labels

Dheeraj Sharma, managing director of M.D Graphics (on the left) with the AccurioLabel 230
Dheeraj Sharma, managing director of M.D Graphics (on the left) with the AccurioLabel 230

New Delhi-based label printing and converting specialist MD Graphics recently installed a brand-new Konica Minolta AccurioLabel 230 digital press to run along with a battery of sheetfed presses it already had. The company, which was established almost a decade ago, operates from the three locations – New Delhi, Dehradun, and Ahmedabad. The AccurioLabel 230 has been placed at the New Delhi plant and has been operational for the last one and a half months.  

“We operate a number of sheetfed presses for our label printing business. To cater to the demand for labels in roll form, we opted for the Konica Minolta AccurioLabel 230. The press will also help us in catering to short-run jobs and variable data printing work,” says Dheeraj Sharma, managing director of MD Graphics.

The AccurioLabel 230 is the third re-design of Konica Minolta’s popular label series of toner-based printers. The design offers speed improvement on tack papers and tack films with a maximum print speed of 76 feet/min, shorter warm-up times, and an optional over-print kit enabling additional capabilities of running pre-printed media.

The AccurioLabel 230 incorporates improvements to its Brotech winder and unwinder, including air chuck control for trouble-free handling of roll material, pre and post area access lights for improved viewing of the web path, and an updated tension control for automatic tension settings during label runs.

In addition to the AccurioLabel 230, MD Graphics has offset, flexo, and digital sheetfed presses. With its robust finishing department, the company prints and converts decals, gumming stickers, dome labels, anodized labels, powder-coated printed labels, and heat sinks. Its customers are mainly in the electrical, electronics, and automobiles industries.

“We are extremely satisfied with the working of the press. The assistance extended by the Konica Minolta India team has also been excellent. With the help of the new press, we hope to expand our footprint in the pharmaceutical industry now,” Sharma says.  

M.D Graphics business inching towards normalcy 

After bearing the brunt of the Covid-19 pandemic during the most of 2020-2021 financial year, M.D Graphics has seen a strong bounce back in business in the 2021-2022 financial year. This is mainly because of a more relaxed lockdown implemented during the second wave by various state governments.

“In the last financial year, the impact on business was severe because of the blanket national lockdown. However, due to a much milder form of lockdown this year, the business disruption has not been very severe. In fact, our business is much, much better in 2021-2022 compared with 2020-2021. If things continue this way, we even hope to match the levels of 2019-2020,” Sharma concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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