Ficci literacy webinar – many remedies for the invisible disease

The inter-generational disruption of disadvantage disrupted

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Clockwise Ficci panel on World Literacy day, from top left: Vidya Yeravdekar, principal director of Symbiosis Society; Arunabh Singh, chairman UP West of Ficci Arise; Preeti Vyas, chief executive officer and president at Amar Chitra Katha; Monica Malhotra Kandhari, co-chair of Ficci’s publishing committee
Clockwise Ficci panel on World Literacy day, from top left: Vidya Yeravdekar, principal director of Symbiosis Society; Arunabh Singh, chairman UP West of Ficci Arise; Preeti Vyas, chief executive officer and president at Amar Chitra Katha; Monica Malhotra Kandhari, co-chair of Ficci’s publishing committee

On 8 September 2021, the World Literacy Day, Ficci organized a webinar to discuss the growth of literacy in India over the past pandemic year and the way ahead. In a panel discussion Arunabh Singh, chairman UP West of Ficci Arise, Monica Malhotra Kandhari, co-chair of Ficci’s publishing committee, Vidya Yeravdekar, and professor Rajan Saxena, members of the Ficci higher education committee put forward their views on literacy in India.

Panelists discussing on Indian literacy at Ficci webinar

Singh said that education disrupts the inter-generational transmission of disadvantage. “If you educate somebody, the chances that they will remain disadvantaged are reduced.” He, however, said that increasing the literacy level is not an easy task, although, over the years, many agencies have tried.

According to him, India can shift into the next higher gear by getting more and more people to form a love of learning. However, he said that even literate Indians do not read many books, which can change only with teacher training. “This is where we are lagging. Some of our most poorly trained teachers have the most complicated problems to solve,” Singh said.

National Education Policy – making a child school-ready

Monica Malhotra Kandhari spoke about the government school system and the gaps in teacher training that can help to change school learning fundamentally. She also spoke about the National Education Policy (NEP) and its imperative as far education and literacy are concerned is mainly in the school space.

While governments have emphasized education, they have understood that we must produce global citizens, and the early childhood inputs are critical. “It is the first time in the NEP we have included early childhood as the most crucial facet of education in making a child school-ready,” Kandhari said.

Overcome of exam mindset 

Kandhari added that the nation needs a more vocational orientation and system to overcome its exam-oriented mindset. However, this mindset change cannot be enforced by the government alone and has to come from the home, school, administration, and everything around us. “Everyone has to be in sync with the idea that it is not about the number game but the outcome,” she said.

Importance of adult literacy

Saxena’s view was that if India has to achieve full literacy, the country must focus on adult literacy, especially women’s literacy. He explained that the Covid-19 pandemic and its ensuing total lockdown of the economy, including schools, has negatively impacted literacy programs and increased both child labor and child marriages.

Singh’s observation is that due to the Covid-19 pandemic, there has been a significant learning loss for school-going children across the globe, whether it is the developed world or the developing world. It is just that the loss has been much severe and perhaps not as quickly remediable in countries such as India.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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