afaqs! is back with the second edition of Digipub Week. At this eConference, afaqs! will host multiple sessions across three days – all about the intricate business of web publishing.
The event will take place every day from 1600 – 1700 hrs IST between 27 – 29 September 2021.
Speakers at Digipub Week include Abhishek Nigam, chief operating officer Digital, Zee Media; Chintan Soni, vice president- Digital Products/Performance, Akamai India; Puneet Jain, chief executive officer, HT Digital; Rajdeep Sardesai, senior journalist, author, and news anchor, India Today; and Durga Raghunath, Digital head, Times Internet.
Day 1 will cover a panel discussion on ‘Shift to Pay: Challenges and Opportunities’ along with an interview with Satyan Gajwani, Times Internet.
Day 2 will focus on ‘Google’s Cookies Web Publishers’ and cover how Google’s cookie policy shapes programmatic buying and advertising. This will be followed by an interview with Raghav Bahl from Quintillion Media.
Day 3 will include a panel discussion on ‘Has video fulfilled its early promise?’ and an interview with senior journalist and author Rajdeep Sardesai
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
