Xaar opens a new customer service center in Shenzhen

New customer service center is on its ImagineX platform

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From Left-Right- Jeff Mak, Kit Yung, Samuel Tam, Cathy Yuan, and Shawn Feng

Xaar, the leading inkjet printing technology group, has reinforced its commitment to the Chinese market by opening a new customer service center in Shenzhen. The latest office will form part of the company’s global network and support its growing Chinese OEM and partner customer base

Rob Ison from Xaar
Rob Ison from Xaar

Headed up by Samuel Tam, company’s General Manager for Asia, the team includes new recruits Cathy Yuan – Customer Service Manager, Asia, and Shawn Feng – Sales and Application Development Manager, Asia, who join Kit Yung, Jeff Mak, and Rob Ison. Together they will focus on delivering technical support and training to customers, helping to grow relationships and provide a fast response to their needs. 

Xaar’s new ImagineX platform provides a roadmap to the products

The new customer service center builds on Xaar’s new ImagineX bulk printhead platform, which provides the company’s product roadmap for the future. Innovations such as printing at 1440dpi resolution, 150kHz frequency, 200°C, and 100cP viscosity are planned, reinforcing the company’s reputation in the Chinese market and worldwide for developing the latest inkjet printing technologies.

Graham Tweedale, General Manager of Xaar’s printhead business unit
Graham Tweedale, General Manager of Xaar’s printhead business unit

Graham Tweedale, General Manager of company’s printhead business unit, said, “We are thrilled to be opening our latest customer service center in Shenzhen, which will allow us to offer enhanced support to our customers, suppliers, and strategic partners for years to come.

“This is an important step for Xaar in cementing our growing position in China and unlocking the regional potential for the latest inkjet technologies as we see the innovation planned by our ImagineX platform come to fruition.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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