Xaar opens a new customer service center in Shenzhen

New customer service center is on its ImagineX platform

From Left-Right- Jeff Mak, Kit Yung, Samuel Tam, Cathy Yuan, and Shawn Feng

Xaar, the leading inkjet printing technology group, has reinforced its commitment to the Chinese market by opening a new customer service center in Shenzhen. The latest office will form part of the company’s global network and support its growing Chinese OEM and partner customer base

Rob Ison from Xaar
Rob Ison from Xaar

Headed up by Samuel Tam, company’s General Manager for Asia, the team includes new recruits Cathy Yuan – Customer Service Manager, Asia, and Shawn Feng – Sales and Application Development Manager, Asia, who join Kit Yung, Jeff Mak, and Rob Ison. Together they will focus on delivering technical support and training to customers, helping to grow relationships and provide a fast response to their needs. 

Xaar’s new ImagineX platform provides a roadmap to the products

The new customer service center builds on Xaar’s new ImagineX bulk printhead platform, which provides the company’s product roadmap for the future. Innovations such as printing at 1440dpi resolution, 150kHz frequency, 200°C, and 100cP viscosity are planned, reinforcing the company’s reputation in the Chinese market and worldwide for developing the latest inkjet printing technologies.

Graham Tweedale, General Manager of Xaar’s printhead business unit
Graham Tweedale, General Manager of Xaar’s printhead business unit

Graham Tweedale, General Manager of company’s printhead business unit, said, “We are thrilled to be opening our latest customer service center in Shenzhen, which will allow us to offer enhanced support to our customers, suppliers, and strategic partners for years to come.

“This is an important step for Xaar in cementing our growing position in China and unlocking the regional potential for the latest inkjet technologies as we see the innovation planned by our ImagineX platform come to fruition.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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