Toray develops Prixia offset plate for beverage can printing

Fine and precise dots deliver exceptionally photorealistic images

Toray Graphics using its Prixia dry offset printing plate for beverage can printing
Toray Graphics using its Prixia dry offset printing plate for beverage can printing

Toray Graphics, a leading manufacturer of offset plate technologies, announced the development of a breakthrough dry offset printing plate designed to deliver exceptionally photorealistic imagery in two-piece beverage can printing

The newly developed Prixia plate builds on Toray’s extensive expertise and track record in printing plate production using silicon rubber, one of the company’s core technologies for printing materials. Prixia delivers a printing quality of up to 250 lines per inch, compared to a resolution of 75 to 120 lines per inch for common photopolymer plates.

Toray’s Prixia plate delivers higher image quality 

In developing this innovative plate solution, Toray sought input from several industry constituents about the value of the highly improved quality delivered by Prixia. These ranged from consumers to designers and talent agencies, and the company reports that all were highly impressed with what they saw. 

The consensus from these discussions was the higher image quality delivered by Prixia would have excellent shelf appeal. And importantly, it enables the use of celebrity images on beverage cans that do not compromise their images and makes it easier to gain approval for the use of their likenesses, another factor that will contribute to excellent shelf appeal for these products.

Designers also commented that having such high image quality ensures the final product closely resembles mock-ups, which speeds approval processes and makes pre-launch favorability rating surveys conducted with mock-ups easier to analyze more accurately.

The ability to deliver an unheard of 250-line-per-inch quality is driven by the fact that Prixia thermal CTP plates have an individual dot size of 7 microns, compared to 50 microns for polymer plates, and there is virtually no dot gain. Plate life is estimated to be approximately one million cans. Toray’s Prixia will be commercially available worldwide in August of 2021.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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