Toray develops Prixia offset plate for beverage can printing

Fine and precise dots deliver exceptionally photorealistic images

241
Toray Graphics using its Prixia dry offset printing plate for beverage can printing
Toray Graphics using its Prixia dry offset printing plate for beverage can printing

Toray Graphics, a leading manufacturer of offset plate technologies, announced the development of a breakthrough dry offset printing plate designed to deliver exceptionally photorealistic imagery in two-piece beverage can printing

The newly developed Prixia plate builds on Toray’s extensive expertise and track record in printing plate production using silicon rubber, one of the company’s core technologies for printing materials. Prixia delivers a printing quality of up to 250 lines per inch, compared to a resolution of 75 to 120 lines per inch for common photopolymer plates.

Toray’s Prixia plate delivers higher image quality 

In developing this innovative plate solution, Toray sought input from several industry constituents about the value of the highly improved quality delivered by Prixia. These ranged from consumers to designers and talent agencies, and the company reports that all were highly impressed with what they saw. 

The consensus from these discussions was the higher image quality delivered by Prixia would have excellent shelf appeal. And importantly, it enables the use of celebrity images on beverage cans that do not compromise their images and makes it easier to gain approval for the use of their likenesses, another factor that will contribute to excellent shelf appeal for these products.

Designers also commented that having such high image quality ensures the final product closely resembles mock-ups, which speeds approval processes and makes pre-launch favorability rating surveys conducted with mock-ups easier to analyze more accurately.

The ability to deliver an unheard of 250-line-per-inch quality is driven by the fact that Prixia thermal CTP plates have an individual dot size of 7 microns, compared to 50 microns for polymer plates, and there is virtually no dot gain. Plate life is estimated to be approximately one million cans. Toray’s Prixia will be commercially available worldwide in August of 2021.

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here