Europa‐Park begins the use of Koehler Paper’s Blue4est thermal paper

The blue receipt paper is sustainable, durable, and recyclable

Europa‐Park using Koehler Paper's Blue4est receipt paper
Europa‐Park using Koehler Paper's Blue4est receipt paper

Koehler Paper, a Koehler Group company, is hereby announcing that Germany’s biggest amusement park, Europa‐Park, has begun using the company’s innovative Blue4est thermal paper. The blue receipt paper is also marketed under the name “Ökobon” in Germany and is durable, sustainable, recyclable, and guaranteed to be free of chemically reactive components. 

As a solid crowd‐puller known for its ability to innovate continuously, Europa‐Park wows just under 5.7 million visitors from all over the world every year. And, since August, the amusement park has been using the new blue receipt paper from Koehler at its 95‐hectare facilities in Rust, at the edge of the Black Forest.

Although fun and variety are the main focus at Europa‐Park, the family‐run enterprise that employs just under 4,450 people attaches enormous importance to sustainability as well. Accordingly, the company uses a comprehensive and integral approach and continuously improves its environmental, financial, and social sustainability.

In fact, sustainability has always been part of the amusement park’s DNA and is an indispensable part of its mission statement. Using the blue Koehler receipt paper is one of the ways in which Europa‐Park is taking its customers’ interest in increased sustainability seriously.

Smooth introduction of Koehler’s product at all 600 Europa‐Park cash registers

In most cases, traditional receipt paper cannot be disposed of as waste paper but is sorted into residual waste instead. This is not the case with the blue thermal paper from Koehler that Europa‐Park has been using at its 600 cash registers since August of this year. 

Willy Früh, director thermal paper division at Koehler, comments: “Users who switch over to our sustainable Blue4est thermal paper usually do not have to incur any additional investment costs. Simply put, the environmentally friendly receipt works with most printers on the market.” It should come as no surprise then that the process of switching the cash register systems at Europa‐Park to the new paper went perfectly smoothly.

Chemistry replaced by Physics as the right choice for the environment

Koehler is an industry leader in thermal paper and started investing in developing an environmentally friendly alternative years ago. Traditional receipt paper contains small amounts of chemical color developers, so Koehler developed Blue4est to offer instead a thermal paper that would work on conventional thermal receipt printers without color developers. The company replaced the traditional chemical reaction with a physical reaction without fading printout, even when exposed to light or moisture. 

All of this makes the paper extremely durable so that it can be retained for up to 35 years in cases where receipts need to be used for documentation purposes. These environmentally friendly thermal paper receipts are instantly recognizable by their color, enabling users to dispose of them correctly and permanently. The raw material for the paper comes from FSC‐certified sources. In addition, Blue4est is the first thermal paper to be approved for direct contact with food.



2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here