Color-Logic certifies new Ricoh Pro C7200X digital sheetfed press

New press opens high margin markets

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Color-Logic has certified the new Ricoh Pro C7200X digital sheetfed  color press when equipped with the EFI Fiery E45A or E85A DFE.

Confirming the certification, Color-Logic CTO and co-founder Richard Ainge said, “The new Ricoh Pro C7200X digital press with EFI Fiery DFE, when using white toner and the Color-Logic color system and design tools, enables printers to differentiate their printed marketing materials.  Moreover, it provides printers with a competitive edge over other printers not using white toner.  The Ricoh Pro C7200X, which can print white as well as CMYK toners, enables Color-Logic licensees to create dramatic decorative effects and 250 foil-like colors in a single pass.”

Ainge added that the Ricoh Pro C7200X also opens up new, higher margin market areas for Ricoh clients.  “With Color-Logic, graphic designers no longer need to create white ink masks manually, thus enabling Ricoh users to take advantage of the ability of Ricoh Pro C7200X to apply white toner on a reflective substrate.  Many designers, brands and printers are unaware of the time and care necessary to implement white at the design stage.  Color-Logic addresses this issue by providing tools and training that enable any designer using Adobe software to create incredible decorative effects in just minutes,” he said.

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  The company provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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