A guide for registration to Heidelberg’s Showtime

Help PDF for the curious owners and managers

A guide for registration to Heidelberg’s Showtime
page 2 of the helping to register PDF

Heidelberg India has realized that for some of us it may be more difficult to register for the ‘It’s Showtime – Something’ Big global event on 23 June 2021, than it is to run a multicolor Push to Stop press. Increasingly the new normal is not just clicking on a Zoom link and then falling asleep. Of course many of you are nimble and can register with one hand on your smart phones, but for others a little help may be needed.

This is serious business where you have to agree to various conditions and where you have to register and make a password and a link will be sent to you. Information about your organization is also needed for Heidelberg’s data collection. Appointments can also be made with Heidelberg experts and their local experts and sales team. As to what Something Big is we’re also just guessing but more hints should come any time now.

Some of the newly normal have got used to these steps and some never will. Nevertheless, Heidelberg India is keen to help and they are counting on you to wake up and get interested. Click here to go to the How to register for Heidelberg Showtime PDF.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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