Just published is a new Wan-Ifra Guide to help media executives initiate change in their newsrooms. The handbook summarizes key lessons shared during the Cultural Change Ignition Program for Latin American News Publishers.
The Cultural Change Ignition Program was co-organized by Wan-Ifra and the Facebook Journalism Project from October 2020 to January 2021. It worked with 30 media leaders from fifteen news companies from Argentina, Brazil, Colombia and Mexico, to refresh their digital and management skills and reflect on guiding their companies into the future.
“During the sessions, participants were invited to consider profound day-to-day cultural changes within their news organizations, conceptualize their role in society and rethink the ways they operate, compete and monetize” explained Julieta Shama, Head of News Partnerships at Facebook for Spanish Speaking Latin America.
“News organizations worldwide have taken important steps to adapt to the digital era. But some measures are just not enough,” said Rodrigo Bonilla, Americas Director, WAN-IFRA. “To adapt to the complexity and speed of the digital age, to remain relevant and necessary, you have to stop, think and comprehensively transform the way in which news media companies operate. Digital transformation requires a new mentality, which understands that change is not the exception, but the rule in the world in which we live.”
The program included the participation of 9 top-level media experts such as Columbia Business School Professor and best-selling author Rita McGrath; media expert Ken Doctor; Anita Zielina, News Innovation and Leadership Director at the Craig Newmark Graduate School of Journalism at CUNY; and former BBC and World Editors Forum member, Dmitry Shishkin. It was led by Diego Carvajal, Regional Digital Director for Discovery LATAM and US Hispanics.
The guide offers four strategies to help media executives initiate change in their newsrooms. Each chapter goes into detail — in a practical and visual way — to provide tips and examples from experts who spoke during the program:
Chapter 1. Put the user at the center Chapter 2. Adopt a product mindset Chapter 3. Implement effective leadership Chapter 4. Build a data-driven strategy
The Cultural Change Change Ignition Guide for News Publishers is available for download in English, Spanish, and Portuguese.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.