New Wan-Ifra Guide to help activate cultural change

Start with cultural change in the newsroom

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New Wan-Ifra Guide to help activate cultural change
Page 10 of the study cites a BBC study of what users want. From the Wan-Ifra Study on Cultural Change in the Newsroom

Just published is a new Wan-Ifra Guide to help media executives initiate change in their newsrooms. The handbook summarizes key lessons shared during the Cultural Change Ignition Program for Latin American News Publishers.

The Cultural Change Ignition Program was co-organized by Wan-Ifra and the Facebook Journalism Project from October 2020 to January 2021. It worked with 30 media leaders from fifteen news companies from Argentina, Brazil, Colombia and Mexico, to refresh their digital and management skills and reflect on guiding their companies into the future.

During the sessions, participants were invited to consider profound day-to-day cultural changes within their news organizations, conceptualize their role in society and rethink the ways they operate, compete and monetize” explained Julieta Shama, Head of News Partnerships at Facebook for Spanish Speaking Latin America.

News organizations worldwide have taken important steps to adapt to the digital era. But some measures are just not enough,” said Rodrigo Bonilla, Americas Director, WAN-IFRA. “To adapt to the complexity and speed of the digital age, to remain relevant and necessary, you have to stop, think and comprehensively transform the way in which news media companies operate. Digital transformation requires a new mentality, which understands that change is not the exception, but the rule in the world in which we live.”

The program included the participation of 9 top-level media experts such as Columbia Business School Professor and best-selling author Rita McGrath; media expert Ken Doctor; Anita Zielina, News Innovation and Leadership Director at the Craig Newmark Graduate School of Journalism at CUNY; and former BBC and World Editors Forum member, Dmitry Shishkin. It was led by Diego Carvajal, Regional Digital Director for Discovery LATAM and US Hispanics.

The guide offers four strategies to help media executives initiate change in their newsrooms. Each chapter goes into detail — in a practical and visual way — to provide tips and examples from experts who spoke during the program:

Chapter 1. Put the user at the center
Chapter 2. Adopt a product mindset
Chapter 3. Implement effective leadership
Chapter 4. Build a data-driven strategy

Download

The Cultural Change Change Ignition Guide for News Publishers is available for download in English, Spanish, and Portuguese.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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