Paragon expands direct mail capabilities with Ricoh Pro VC70000 technology

Strengthens decade-old relationship

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Ricoh
Dave Phillips, site director at Paragon Customer Communications, with the Ricoh Pro VC70000

Paragon Customer Communications, producer of direct marketing print collateral, has expanded its direct mail capabilities on coated media following investment in a Ricoh Pro VC70000 high speed colour inkjet press.

The new press joins two existing Pro VC60000 systems at the east London site and expands Paragon’s capacity to produce offset quality Direct Mail, financial reports such as pension plans as well as letters and shelf labels. Paragon has also implemented RICOH Process Director software to support smoother production workflow management across multiple sites.

The investment continues Paragon’s commitment to innovative technology and follows installation of Europe’s first Ricoh Pro V20100 mono continuous feed inkjet solution 18 months ago chosen to expand book on demand services. The Pro VC70000 delivers an array of printing options, including personalized content for perfect bound books and folded sections. Covers are produced on a recently added Ricoh Pro C9210 colour sheetfed press.

Clive Stringer, director of Continuous Feed Print and High-End Software, Commercial and Industrial Printing Group, Ricoh Europe, comments, “We are proud to be working with Paragon on the next step of its growth strategy. We have a longstanding relationship, with Paragon being an early adopter of Ricoh inkjet technology, starting over a decade ago. The Pro VC70000 will accelerate the transfer of offset print to digital and allow it to stand out from the crowd, while potentially saving up to 40% in paper costs.”

Dave Phillips, site director at Paragon Customer Communications, comments, “Our latest Ricoh investment will allow us to diversify our product offering. We value the input of Ricoh to our business both in terms of technology and as a partner in developing new business.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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