Guwahati Book Fair – 30 December 2020 to 10 January 2021

Pandemic-hit Assamese book publishers look at the bright side

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The 33rd Guwahati Book Fair from 30 December 2020 to 10 January 2021|Book industry ups and downs
The 33rd Guwahati Book Fair from 30 December 2020 to 10 January 2021

It was an intriguing discussion at a special session of the prestigious 33rd Guwahati Book Fair. Many book publishers, writers, journalists, and conscientious readers assembled to introspect the various challenges faced by the book and periodical publishing industry during the Covid-19 induced national lockdown in India. They also evoked some of the new possibilities in the coming post-corona era.

The participants were unanimous – the pandemic had severely affected the publication industry, including the printed newspapers. Still, at the same time, it helped to increase the number of committed readers among the new generation. They also said that the process of publication and marketing of Assamese books reemerged with new approaches to the technology-driven profession in the interest of valued readers.

Inaugurating the session, Assam based senior publisher Nabin Baruah thoroughly described the hardship faced by the publication houses as the corona-pandemic hit the country in early March. However, he said that the disaster helped everyone redefine their lives in a tricky and isolated ambiance. Many regained their reading habit, and as many others join the legion of committed readers irrespective of the ink on paper books or digital platforms, he said.

Several young publishers addressed the session, including Pritima Kaushik Barua, Manish Hazarika, Dhiraj Lahkar, Amrit Upadhaya, Farhan Javed, Buljit Buragohain along with award-winning Assamese author Bipul Deuri. They observed that various modern technological tools for publication, promotion, and marketing would finally bring a better deal for quality publishers worldwide.

Assamese – an internet-savvy language and culture

Participating in the discussion, literary magazine editor Mihir Deuri, senior journalist Dixit Sarma, prolific writers Geetali Borah, Nabajyoti Pathak, Rupam Dutta, Jintu Thakuria, and Nripen Dutta expressed concern over the shrinkage of readers in various regional languages across India. But they asserted with confidence that it’s time to promote Assamese as an internet-savvy language and reach out to millions of potential readers living in the diaspora.

As a moderator, I also drew attention to the severe crisis in front of the print media. Many, if not most, readers are still evading the distribution of newspapers inside their homes. First, it was the rumor that newspapers carry the corona-virus, which discouraged senior citizens from reading their favorite dailies. Then most of the newsy content became available on digital platforms on the previous day itself. Editors may have to change their approach to news for the survival of newspapers, was my observation.

The ongoing Guwahati Granthamela from 30 December 2020 to 10 January 2021 has attracted thousands of book lovers each day with its more than 125 stands. The entry to the fair was made free by the organizer, Asom Prakasan Parisad. The state-run publication board had to postpone the book fair because of political unrest in 2019 and the pandemic in early 2020. Several literary discussions, book release events, and spectacular cultural evenings evoked a heady ambiance.

Formally inaugurated by the Assam chief minister Sarbananda Sonowal’s media adviser Hrishikesh Goswami in the presence of noted intellectual Tathagata Roy, renowned litterateur Yeshe Dorjee Thongshi and other dignitaries, the book fair brought some of the desired relief to publishers and delight to the bookworms.

The festival venue at the Assam Engineering Institute playground in the Chandmari locality of the city maintained the necessary health protocols related to the Covid-19 pandemic. While representing CM Sonowal at the function, Goswami conveyed his goodwill to everyone, commenting that books are the oases in the desert that nurture human beings’ intellectual and creative capacities.

Lifetime achievement award to Dr Thaneswar Sarma

He also conferred the Prakasan Parisad’s lifetime achievement award for 2019, carrying a citation and Rs. 2 lakh check to eminent Assamese scholar Dr Thaneswar Sarma in the presence of the assembled dignitaries. The former Governor of Tripura, Meghalaya, and Arunachal Pradesh, Roy, in his speech, termed Assamese a sweet language and expressed the hope that the bonhomie between Assamese and Bengali culture and readers would continue in the future too. A resident of West Bengal but familiar with Assamese society, the outspoken author observed that the National Education Policy 2020 should help immensely in highlighting the regional languages and their literature.

Padmashri Thongshi, a resident of neighboring Arunachal Pradesh, described various challenges that surfaced due to the pandemic. The Sahitya Academy awardee cited the increase of quality readers worldwide as a positive note. Thongshi expressed happiness that a collection of literary pieces, including novels, short stories, and folk tales written in both Assamese and English by Arunachali author Lumber Dai were released at the function.

A stall dedicated to Bangladesh literature and another showcasing Tibetan culture added colors to the book fair. The freedom movement led by exile Tibetans against the Communist regime in Beijing also comes alive in the stall, opened by Tibetan support group leader RK Khrimey and managed by Buddha enthusiast Soumyadeep Datta. Its highlights included the message of Tibet being India’s real neighbor rather than China and the Brahmaputra river’s potential devastation by Beijing’s environmental intervention in the mineral-rich land.

Amongst the books on display and sale, the creative pieces penned by young writers received satisfactory responses from the visitors at Granthamela. Some reprinted Assamese books by Prakasan Parisad also enjoyed visible interest. Two important translated works related to Prime Minister Narendra Modi sold in large numbers. The Assamese version of Modi’s letters to his mother titled ‘Aailoi Chithi’ and the translations of the PM’s weekly radio program titled ‘Man Ki Baat’ as ‘Mor Priya Deshbasi’ drew the attention of fair visitors.

“We are happy to witness the massive gathering of visitors at the book fair venue. The participating stalls have sold books for crores of rupees,” said Pramod Kalita, secretary to the publication board, which launched the book fair movement in the early eighties initially in collaboration with the National Book Trust of India. She added that the appreciation of book lovers encouraged the publication board to reprint many rare pieces as well as new creative work by new and promising authors.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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