Ghent Workgroup announces winners of its iconography project

Pictograms to give a new, updated look to GWG website

Ghent Workgroup
Ghent Workgroup announces winners of its iconography project

As part of the work of the Ghent Workgroup creative outreach subcommittee, the GWG iconography project was announced in early March 2020. The purpose and goal of the project was to create a series of new, updated icons (pictograms) that would provide a better user experience and facilitate communication with a fresh approach to content, design, and artistic coherence, and to give a new and updated look to the visual identity of the GWG website.

The project was carried out as part of the study by students of the University of Ljubljana’s Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design. Graphic and interactive communications program students worked on the project for almost half a year as a part of the information design course and worked diligently under the mentorship of Assist Prof Dr Nace Pušnik, Assist Dr Gregor Franken, and Assoc Prof Dr Raša Urbas. In addition to achieving the respective goal, the implementation of the project was an additional challenge, as the Covid-19 situation completely changed the way the project was carried out. Namely, lectures, presentations, consultations, and all communication were strictly limited to the use of online tools.

Ghent Workgroup

Thirteen students participated in the project – Valerija Ažman, Tina Cajnkar, Maja Černe, Maj Eržen Ambrož, Eva Klemenčič, Jure Klokočovnik, Ivana Koron, Tereza Lenardič, Špela Lukman, Lara Mrhar, Maša Škrbić, Lana Šušteršič Jeršin, and Nino Volf. During the implementation of the project, the students showed exceptional creativity, innovation, and ingenuity. In their work, they had to follow certain instructions and already established design principles, which also had to be in line with the overall corporate identity of the GWG.

The solutions they presented were each interesting in their own way, and it was therefore very difficult to decide which solution was the most suitable.

Ghent workgroup

The members of the GWG creative outreach subcommittee first made a shortlist of three interesting solutions, from which they finally selected the most suitable one. The proposals of Maj Eržen Ambrož, Eva Klemenčič, and Špela Lukman were shortlisted, and in the end, the design proposal of Maj Eržen Ambrož was chosen as the most suitable solution.

All participants in the GWG Iconography project received certificates of participation, and the three best received symbolic prizes from Enfocus BVBA and callas software GmbH.

The three best designs were awarded with a Connect You License for life given by Enfocus. Connect You creates certified PDF files from any application.

The winner was awarded with a callas pdfToolbox license offered by callas software. pdfToolbox offers powerful, dynamic and easy to integrate PDF processing, from quick visual inspection and fixing to fully unattended processing of thousands of files.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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