Ghent Workgroup announces winners of its iconography project

Pictograms to give a new, updated look to GWG website

Ghent Workgroup
Ghent Workgroup announces winners of its iconography project

As part of the work of the Ghent Workgroup creative outreach subcommittee, the GWG iconography project was announced in early March 2020. The purpose and goal of the project was to create a series of new, updated icons (pictograms) that would provide a better user experience and facilitate communication with a fresh approach to content, design, and artistic coherence, and to give a new and updated look to the visual identity of the GWG website.

The project was carried out as part of the study by students of the University of Ljubljana’s Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design. Graphic and interactive communications program students worked on the project for almost half a year as a part of the information design course and worked diligently under the mentorship of Assist Prof Dr Nace Pušnik, Assist Dr Gregor Franken, and Assoc Prof Dr Raša Urbas. In addition to achieving the respective goal, the implementation of the project was an additional challenge, as the Covid-19 situation completely changed the way the project was carried out. Namely, lectures, presentations, consultations, and all communication were strictly limited to the use of online tools.

Ghent Workgroup

Thirteen students participated in the project – Valerija Ažman, Tina Cajnkar, Maja Černe, Maj Eržen Ambrož, Eva Klemenčič, Jure Klokočovnik, Ivana Koron, Tereza Lenardič, Špela Lukman, Lara Mrhar, Maša Škrbić, Lana Šušteršič Jeršin, and Nino Volf. During the implementation of the project, the students showed exceptional creativity, innovation, and ingenuity. In their work, they had to follow certain instructions and already established design principles, which also had to be in line with the overall corporate identity of the GWG.

The solutions they presented were each interesting in their own way, and it was therefore very difficult to decide which solution was the most suitable.

Ghent workgroup

The members of the GWG creative outreach subcommittee first made a shortlist of three interesting solutions, from which they finally selected the most suitable one. The proposals of Maj Eržen Ambrož, Eva Klemenčič, and Špela Lukman were shortlisted, and in the end, the design proposal of Maj Eržen Ambrož was chosen as the most suitable solution.

All participants in the GWG Iconography project received certificates of participation, and the three best received symbolic prizes from Enfocus BVBA and callas software GmbH.

The three best designs were awarded with a Connect You License for life given by Enfocus. Connect You creates certified PDF files from any application.

The winner was awarded with a callas pdfToolbox license offered by callas software. pdfToolbox offers powerful, dynamic and easy to integrate PDF processing, from quick visual inspection and fixing to fully unattended processing of thousands of files.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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