Second drupa preview day: positive results confirm success

Next drupa preview on 8 December 2020

Second drupa preview day: positive results confirm success (Image: drupa on Twitter)

The second edition of the digital platform drupa preview was again a successful event. The panel discussions and live web sessions on 17 November registered over 3,848 participants. International top speakers provided important impulses on current topics, technologies, and trends in the field of print and packaging solutions.

(Image: drupa on Twitter)

First-class speakers such as futurologist Jack Stratten, Deborah Corn, intergalactic ambassador to The Printerverse at the Print Media Centr platform, and Fons Put, senior consultant at VIGC, addressed questions including What potential does inject print offer for production processes? What packaging trends are emerging in global brick and mortar trade and the constantly growing eCommerce sector? What solutions do technology providers offer for industrial printing applications? Participants had the opportunity to interact with the speakers via chat functions during the live web sessions. In a second part, strategic advisor Kristin Kain and Marco Kersch, member of the Bertelsmann Group executive board, also answered questions on how print can survive in a digital world.

(Image: drupa on Twitter)

“The response to the second drupa preview proved once again that this new digital format is an essential tool for staying in regular contact with the global community. We are also providing the industry with an expanded virtual business platform to reach the desired target groups via the existing worldwide drupa network in these challenging times,” stated Sabine Geldermann, project director Print Technology at Messe Düsseldorf.

The number of attendees at the second drupa preview increased significantly by almost 50%. The proportion of international participants was 81%. The drupa preview and the 1,383 exhibitors from 49 countries recorded about 15,500 page impressions.

All web sessions and videos are available on-demand at The next drupa preview day will take place on 8 December 2020.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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