Second drupa preview day: positive results confirm success

Next drupa preview on 8 December 2020

Second drupa preview day: positive results confirm success (Image: drupa on Twitter)

The second edition of the digital platform drupa preview was again a successful event. The panel discussions and live web sessions on 17 November registered over 3,848 participants. International top speakers provided important impulses on current topics, technologies, and trends in the field of print and packaging solutions.

(Image: drupa on Twitter)

First-class speakers such as futurologist Jack Stratten, Deborah Corn, intergalactic ambassador to The Printerverse at the Print Media Centr platform, and Fons Put, senior consultant at VIGC, addressed questions including What potential does inject print offer for production processes? What packaging trends are emerging in global brick and mortar trade and the constantly growing eCommerce sector? What solutions do technology providers offer for industrial printing applications? Participants had the opportunity to interact with the speakers via chat functions during the live web sessions. In a second part, strategic advisor Kristin Kain and Marco Kersch, member of the Bertelsmann Group executive board, also answered questions on how print can survive in a digital world.

(Image: drupa on Twitter)

“The response to the second drupa preview proved once again that this new digital format is an essential tool for staying in regular contact with the global community. We are also providing the industry with an expanded virtual business platform to reach the desired target groups via the existing worldwide drupa network in these challenging times,” stated Sabine Geldermann, project director Print Technology at Messe Düsseldorf.

The number of attendees at the second drupa preview increased significantly by almost 50%. The proportion of international participants was 81%. The drupa preview and the 1,383 exhibitors from 49 countries recorded about 15,500 page impressions.

All web sessions and videos are available on-demand at The next drupa preview day will take place on 8 December 2020.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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