exchange4media Group (e4m), in collaboration with Dainik Bhaskar Group, is curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.
e4m is hosting a live moderated online discussion on ‘All eyes on Bharat: growth potential unlocked’ on Tuesday, 3 November 2020, from 1600-1700 hrs IST in New Delhi, Kolkata, and Mumbai. The session chair for the panel discussion is Dr Annurag Batra, chairman & editor-in-chief, exchange4media group & BW Businessworld. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar group; Gulbahar Taurani, vice president, Philips Personal Health, Indian Subcontinent; Satyajit Sengupta, CCSMO – Sales & Marketing, Dainik Bhaskar group; Vaishali Verma, chief executive officer, Initiative; and Yadvinder Singh Guleria, director – Sales & Marketing, Honda Motorcycle & Scooter India (HMSI).
The panelists will share their insights on the resilience displayed by non-metros during the pandemic; how brands are leveraging the festive season, which traditionally sees increased activity in non-metros; changing demographics in media consumption across non-metros; the growth story for brands in ‘Bharat’; reverse migration: effect on demand and supply in non- metros, impact on business and the overall industry; building brand equity and trust; local market planning – the need of the hour; how has media strategy for brands evolved in 2020 and ensuring RoI on marketing money spent; how has the market prioritization model changed; optimizing the customer buying funnel; the triangular relationship between brand, agency, and publication; an integrated partnership to get best results; the role of print in helping a brand tailor its marketing activities; and how can brands ride on the credibility that print offers as a medium.
Click here to register for the event
