Brett Martin announces fresh rebrand

Overhaul to reflect its drive and passion

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Brett Martin
Brett Martin announces fresh rebrand

A global player in the supply of specialist plastic products for the construction, fabrication, print, and display sectors, Brett Martin’s new corporate identity will be rolled out over the coming months in a comprehensive program, which includes a new website, fleet livery, packaging, and marketing materials.

The new branding is said to be designed to communicate the company’s current scale while expressing its fresh, open, and ambitious style. The new, bolder brand – to be introduced across all of its markets in the coming months – will translate into new digital support for its customers.

“Our progressive new identity reflects Brett Martin as we are today, with a vibrant, growing customer base around the world,” says Laurence Martin, managing director at Brett Martin. “Together with our staff, we continue to aim for excellence in our products and services and remain true to the values which have driven the business over the past 60 years.”

Duncan Smith, sales director at Brett Martin, adds, “Our new identity expresses the energy and capabilities of Brett Martin perfectly. We are well known in the industry for our innovative approach to servicing the market’s changing needs. We are continuing to invest in new solutions, and we have the people and expertise to further enhance our service.”

The current identity has been in place for almost 30 years, in which time Brett Martin has grown extensively, expanding its product range into multiple polymers and launching new products for markets including roofing, façades, construction, and print and display. Today, total turnover exceeds £180m (approximately Rs 1771 crore), generated across the company’s markets in the UK and Ireland and through worldwide export activity.

Brett Martin manufactures a full range of PVC, Polycarbonate, acrylic, styrene, and PETG sheets. The company embraces positive change and has invested in low carbon energy sources for its main manufacturing site – dedicated wind and solar sources have helped convert 50% of its power use into renewable energy.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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