Brett Martin announces fresh rebrand

Overhaul to reflect its drive and passion

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Brett Martin
Brett Martin announces fresh rebrand

A global player in the supply of specialist plastic products for the construction, fabrication, print, and display sectors, Brett Martin’s new corporate identity will be rolled out over the coming months in a comprehensive program, which includes a new website, fleet livery, packaging, and marketing materials.

The new branding is said to be designed to communicate the company’s current scale while expressing its fresh, open, and ambitious style. The new, bolder brand – to be introduced across all of its markets in the coming months – will translate into new digital support for its customers.

“Our progressive new identity reflects Brett Martin as we are today, with a vibrant, growing customer base around the world,” says Laurence Martin, managing director at Brett Martin. “Together with our staff, we continue to aim for excellence in our products and services and remain true to the values which have driven the business over the past 60 years.”

Duncan Smith, sales director at Brett Martin, adds, “Our new identity expresses the energy and capabilities of Brett Martin perfectly. We are well known in the industry for our innovative approach to servicing the market’s changing needs. We are continuing to invest in new solutions, and we have the people and expertise to further enhance our service.”

The current identity has been in place for almost 30 years, in which time Brett Martin has grown extensively, expanding its product range into multiple polymers and launching new products for markets including roofing, façades, construction, and print and display. Today, total turnover exceeds £180m (approximately Rs 1771 crore), generated across the company’s markets in the UK and Ireland and through worldwide export activity.

Brett Martin manufactures a full range of PVC, Polycarbonate, acrylic, styrene, and PETG sheets. The company embraces positive change and has invested in low carbon energy sources for its main manufacturing site – dedicated wind and solar sources have helped convert 50% of its power use into renewable energy.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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