A global player in the supply of specialist plastic products for the construction, fabrication, print, and display sectors, Brett Martin’s new corporate identity will be rolled out over the coming months in a comprehensive program, which includes a new website, fleet livery, packaging, and marketing materials.
The new branding is said to be designed to communicate the company’s current scale while expressing its fresh, open, and ambitious style. The new, bolder brand – to be introduced across all of its markets in the coming months – will translate into new digital support for its customers.
“Our progressive new identity reflects Brett Martin as we are today, with a vibrant, growing customer base around the world,” says Laurence Martin, managing director at Brett Martin. “Together with our staff, we continue to aim for excellence in our products and services and remain true to the values which have driven the business over the past 60 years.”
Duncan Smith, sales director at Brett Martin, adds, “Our new identity expresses the energy and capabilities of Brett Martin perfectly. We are well known in the industry for our innovative approach to servicing the market’s changing needs. We are continuing to invest in new solutions, and we have the people and expertise to further enhance our service.”
The current identity has been in place for almost 30 years, in which time Brett Martin has grown extensively, expanding its product range into multiple polymers and launching new products for markets including roofing, façades, construction, and print and display. Today, total turnover exceeds £180m (approximately Rs 1771 crore), generated across the company’s markets in the UK and Ireland and through worldwide export activity.
Brett Martin manufactures a full range of PVC, Polycarbonate, acrylic, styrene, and PETG sheets. The company embraces positive change and has invested in low carbon energy sources for its main manufacturing site – dedicated wind and solar sources have helped convert 50% of its power use into renewable energy.