Brett Martin announces fresh rebrand

Overhaul to reflect its drive and passion

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Brett Martin
Brett Martin announces fresh rebrand

A global player in the supply of specialist plastic products for the construction, fabrication, print, and display sectors, Brett Martin’s new corporate identity will be rolled out over the coming months in a comprehensive program, which includes a new website, fleet livery, packaging, and marketing materials.

The new branding is said to be designed to communicate the company’s current scale while expressing its fresh, open, and ambitious style. The new, bolder brand – to be introduced across all of its markets in the coming months – will translate into new digital support for its customers.

“Our progressive new identity reflects Brett Martin as we are today, with a vibrant, growing customer base around the world,” says Laurence Martin, managing director at Brett Martin. “Together with our staff, we continue to aim for excellence in our products and services and remain true to the values which have driven the business over the past 60 years.”

Duncan Smith, sales director at Brett Martin, adds, “Our new identity expresses the energy and capabilities of Brett Martin perfectly. We are well known in the industry for our innovative approach to servicing the market’s changing needs. We are continuing to invest in new solutions, and we have the people and expertise to further enhance our service.”

The current identity has been in place for almost 30 years, in which time Brett Martin has grown extensively, expanding its product range into multiple polymers and launching new products for markets including roofing, façades, construction, and print and display. Today, total turnover exceeds £180m (approximately Rs 1771 crore), generated across the company’s markets in the UK and Ireland and through worldwide export activity.

Brett Martin manufactures a full range of PVC, Polycarbonate, acrylic, styrene, and PETG sheets. The company embraces positive change and has invested in low carbon energy sources for its main manufacturing site – dedicated wind and solar sources have helped convert 50% of its power use into renewable energy.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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