Vistara joins HP’s Project Smile

BringingTheSmilesBack to the frontline in health

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HP
'Project Smile' aims to make make human interactions more humane

Vistara, one of India’s full service airlines, joins hands with HP for its ‘Project Smile’ initiative which aims to recognise health workers, technicians and doctors on the frontline of the Covid-19 pandemic by printing and pasting their smiling faces on their respective protective suits. Patients in the Covid-19 wards can see who is caring for them behind the masks. Through the initiative Vistara celebrates the spirit and effort of its frontline teams, between 7 and 9 October 2020, by #BringingTheSmilesBack from behind their masks. With this, Vistara also becomes the first non-healthcare brand to associate with Project Smile.

Deepti Sampat, vice president, marketing, Vistara, said, “These unprecedented times have reminded us all the significance of the selfless work of those on the frontline. Despite the odds and much like health workers, airline cabin crew around the world continue to brave this pandemic and help people travel safely. Our participation in HP’s ‘Project Smile’ is – first – an expression of Vistara’s recognition of their effort, and second, a reminder to our customers that behind those protective gear, we remain the people who serve them with the same warmth and smiles as we always did.”

Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, will have these special photo stickers pasted on their protective suits, during the three-day period. The stickers will be printed on environment-friendly paper, appropriate for use in sensitive environments like hospitals and flights.

‘Project Smile’ is an initiative run by HP that aims to bring back smiles of people on the frontline and make human interactions more humane.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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