IPPStar offers translation rights & research at FBF

IPPStar offers translation rights & research at FBF
FBF Special Edition 2020 – A virtual session livestream from Stage 1 on literature publishing and bookselling of the Arab world

IPP Star has taken advantage of registering at the FBF Special Edition for several reasons. Above all, we have covered the fair for the past twenty-five years in our monthly Indian Printer and Publisher trying to report on the Indian publishing and printing and services industry’s progress. Most often, we have done this in person, and twice we took stands with and on behalf of Indian printers to help them export book printing under a loose imprint called the ‘Indian Print Exporter Forum.’ One year, we also successfully helped the German Book Office organizer a speed dating event for Indian printers to meet with global publishers.

This time IPP Star and I are also taking part in the rights platform as a rights trader for a wonderful series of ten humorous and hardboiled crime books that take place in New Orleans, Louisiana in the United States, written by Tony Dunbar. This genre, noire, I have always admired thinking that the reality of our cities and political life can only be accurately described in fiction. And one that I think is needed to describe the Indian reality. I hope to help sell the translation rights to nine out of the ten Dunbar books to the Scandinavians who excel in this genre and also to publishers of Malayalam, Bengali, and Hindi fiction and perhaps other languages. The theatrical or video rights to Dunbar’s works are also available.

IPPStar’s book publishing & production in India & Bangladesh research

My last mission is to project and perhaps find further support for IPPStar’s on the ground research project on the Book publishing and printing industry in Indian and Bangladesh that we completed in 2019. This is a comprehensive project with a large sample of face-to-face interviews, emphasizing education, textbooks, and trade publishing in local languages. We believe that this work projects a little-understood scale by the industry because it is supported and validated by our knowledge of the entire production of the book printers in these two countries.

Remarkably when the daily papers are full of Bangladesh catching up and even overtaking India on several economic and social indicators, this comes as no surprise to us since our Book Publishing and Production research of the two countries indicated just that. One of our findings, that we also tried to share at the Jaipur BookMark this year, was precisely that – Bangladesh produces and consumes 1.5 times the school (K to 12) textbooks than India.

We are waiting for the Indian industry and its fragmented book publishing and printing sectors to wake up to the need for real and inclusive research of all types of books and in all languages. Right now the industry is mostly dazzled by its own breast-beating and some fancy charts and diagrams based on limited samples that have ignored a substantial part of the Indian publishing pyramid. For further information please contact Purva Dwivedi, data analyst and director at IPP Star.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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