INMA Knows introduces best practices in personalization

Case studies for personalized consumer experiences

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INMA
INMA Knows introduces personalization in advertising experiences

International News Media Association (INMA) has recently launched a webinar on personalization named “INMA Knows.” Have we met the high bar of expectations for true one-to-one communications, or are publishers merely at the stage of “smart segmentation”? The new INMA knows answers to these questions on the subject of personalization.

Through the latest INMA Knowsdistillation, the company brings out the best practices in personalization from the INMA network: 12 editor-curated case studies that takes the users on the road to personalization for the world consumer and advertiser experiences along with ten best reads on the subject.

Case studies include The Times of London, Ringier Axel Springer, Aller Media, Singapore Press Holdings, BBC, NZME, The Athletic, CNN, Aftenposten, The Economist, Dow Jones, and Bonnier News Local (formerly MittMedia).

The webinar aims to teach about AI, digital butlers, publisher personalization systems, machine learning, voice tech, content recommendations, home page algorithms, CDPs, and the ethics behind reader silos.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Other INMA Knows topics published recently include connecting with community, Covid-19 response, mobile, newsletters, podcasts and audio, subscriber retention, third-party cookies and advertising, and video.

INMA aims to curate a new subject monthly, where these subjects are updated regularly. This would be a free service for INMA members.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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