INMA Knows introduces best practices in personalization

Case studies for personalized consumer experiences

INMA Knows introduces personalization in advertising experiences

International News Media Association (INMA) has recently launched a webinar on personalization named “INMA Knows.” Have we met the high bar of expectations for true one-to-one communications, or are publishers merely at the stage of “smart segmentation”? The new INMA knows answers to these questions on the subject of personalization.

Through the latest INMA Knowsdistillation, the company brings out the best practices in personalization from the INMA network: 12 editor-curated case studies that takes the users on the road to personalization for the world consumer and advertiser experiences along with ten best reads on the subject.

Case studies include The Times of London, Ringier Axel Springer, Aller Media, Singapore Press Holdings, BBC, NZME, The Athletic, CNN, Aftenposten, The Economist, Dow Jones, and Bonnier News Local (formerly MittMedia).

The webinar aims to teach about AI, digital butlers, publisher personalization systems, machine learning, voice tech, content recommendations, home page algorithms, CDPs, and the ethics behind reader silos.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Other INMA Knows topics published recently include connecting with community, Covid-19 response, mobile, newsletters, podcasts and audio, subscriber retention, third-party cookies and advertising, and video.

INMA aims to curate a new subject monthly, where these subjects are updated regularly. This would be a free service for INMA members.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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