EFI introduces two new printers for the soft signage market

Leveraging EFI Reggiani’s legacy in fabric printing

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EFI
The EFI Colors 340 printer

Electronics For Imaging (EFI) has announced two new printers for high productivity in the soft signage market. The EFI Colors 340 printer prints at up to 850 square meters per hour (in a 4-color x 4 configuration) while the EFI Power 340 prints up to 1,564 square meters per hour.

The company has leveraged inkjet technology from EFI Reggiani’s legacy of fabric printing. “EFI, through our Reggiani division, has decades of experience bringing to market the highest quality in fabric printing in the industry,” said Scott Schinlever, COO, EFI Inkjet. “These two new printers are specifically designed to meet the most stringent quality and productivity needs in soft signage for companies that want to differentiate themselves in a highly competitive marketplace. With their extreme speed and reliability, the EFI Power and Colors printers can often replace multiple soft signage printers, producing more premium signage work with a single footprint.”

The EFI Colors 340

The EFI Colors 340 printer is ideal for many applications, from table throws and pop-up promotional tents to SEG backlits, flags, and retail fixtures. At 3.4 meters wide, it can handle many different fabrics up to 450 grams per square meter.

“Available with up to 24 printheads, the Colors 340 offers greater versatility in color capabilities. It can print in 4-color x 2, 4-color x 4 or 6-color x 4 configurations, as well as an 8-color configuration featuring standard CMYK and light CMK color inks, plus a penetrating agent,” the company said. Signage providers can print in production, point-of-purchase (POP) at speeds up to 850 square meters per hour. The printer has 2,400 dpi resolution with four-level greyscale printing and ink drop sizes from 4 to 18 picolitres.

The EFI Power 340

The new EFI Power 340 digital soft signage printer has most of the capabilities of the Colors 340 but at a much faster speed of up to 1,564 square meters per hour. The Power 340 can also print direct-to-fabric or onto transfer paper using genuine EFI water-based CMYK dispersed dye inks. And, like the Colors 340 model, it employs the sticky belt feeding
mechanism. The Power 340 features up to four colors, in either four-color x 4 or four-color x 8 configurations. Both printers use the EFI Fiery proServer premium digital front end.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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