EFI introduces two new printers for the soft signage market

Leveraging EFI Reggiani’s legacy in fabric printing

The EFI Colors 340 printer

Electronics For Imaging (EFI) has announced two new printers for high productivity in the soft signage market. The EFI Colors 340 printer prints at up to 850 square meters per hour (in a 4-color x 4 configuration) while the EFI Power 340 prints up to 1,564 square meters per hour.

The company has leveraged inkjet technology from EFI Reggiani’s legacy of fabric printing. “EFI, through our Reggiani division, has decades of experience bringing to market the highest quality in fabric printing in the industry,” said Scott Schinlever, COO, EFI Inkjet. “These two new printers are specifically designed to meet the most stringent quality and productivity needs in soft signage for companies that want to differentiate themselves in a highly competitive marketplace. With their extreme speed and reliability, the EFI Power and Colors printers can often replace multiple soft signage printers, producing more premium signage work with a single footprint.”

The EFI Colors 340

The EFI Colors 340 printer is ideal for many applications, from table throws and pop-up promotional tents to SEG backlits, flags, and retail fixtures. At 3.4 meters wide, it can handle many different fabrics up to 450 grams per square meter.

“Available with up to 24 printheads, the Colors 340 offers greater versatility in color capabilities. It can print in 4-color x 2, 4-color x 4 or 6-color x 4 configurations, as well as an 8-color configuration featuring standard CMYK and light CMK color inks, plus a penetrating agent,” the company said. Signage providers can print in production, point-of-purchase (POP) at speeds up to 850 square meters per hour. The printer has 2,400 dpi resolution with four-level greyscale printing and ink drop sizes from 4 to 18 picolitres.

The EFI Power 340

The new EFI Power 340 digital soft signage printer has most of the capabilities of the Colors 340 but at a much faster speed of up to 1,564 square meters per hour. The Power 340 can also print direct-to-fabric or onto transfer paper using genuine EFI water-based CMYK dispersed dye inks. And, like the Colors 340 model, it employs the sticky belt feeding
mechanism. The Power 340 features up to four colors, in either four-color x 4 or four-color x 8 configurations. Both printers use the EFI Fiery proServer premium digital front end.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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