drupa preview receives successful launch

Reinforces digital network

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drupa
drupa preview receives successful launch

The digital platform drupa preview was opened on 27 October 2020. Over 1,900 interested visitors took part in panel discussions and live web sessions as spectators, received valuable input on current issues via video keynote speeches and virtually connected with exhibitors and industry players. The three areas ‘exhibition space’, ‘conference area’ and ‘networking plaza’ reflect drupa’s cornerstones digitally, bridging communication needs between now and the next live event.

Read our earlier story on the drupa preview here

The global pandemic has been a major challenge for the printing industry for months. This makes drupa preview a key tool, offering a platform in these difficult times for companies to showcase their innovative products and reach their target audiences.

The drupa preview also has a special significance for Messe Düsseldorf – it shows that even in times of crisis we can offer solutions to keep the industries interacting and networking. We are working intensively on strengthening global communication not only through our local events but also by expanding new, virtual formats”, explains Erhard Wienkamp, chief operating officer Messe Düsseldorf.

The response from exhibitors and visitors following the first preview was very positive,” says Sabine Geldermann, project director Print Technologies. “drupa preview offers a valuable basis for regular customer contacts, enabling ongoing interaction within our community during this pandemic. Its digital format helps enhance our customer communications, focusing on the industry’s future topics. From now on, it is our goal to create a hybrid concept, perfectly combining the best of both worlds in order to ensure the April event can take place under optimal conditions.”

Around 1,900 experts took advantage of drupa preview. The proportion of international visitors was at 70% (Top 5 countries – Japan, India, UK, the Netherlands and Germany). More than 14,000 pageviews also highlight the print community’s high level of interest in the content on offer. Around 1,400 exhibitors from 50 countries presented their products, solutions and applications within the exhibition space.

All speeches and videos will shortly be available on demand here, providing an opportunity for everyone to benefit from the content presented, even after preview day. The next drupa preview day with further live web sessions will take place on 17 November.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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