drupa preview receives successful launch

Reinforces digital network

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drupa
drupa preview receives successful launch

The digital platform drupa preview was opened on 27 October 2020. Over 1,900 interested visitors took part in panel discussions and live web sessions as spectators, received valuable input on current issues via video keynote speeches and virtually connected with exhibitors and industry players. The three areas ‘exhibition space’, ‘conference area’ and ‘networking plaza’ reflect drupa’s cornerstones digitally, bridging communication needs between now and the next live event.

Read our earlier story on the drupa preview here

The global pandemic has been a major challenge for the printing industry for months. This makes drupa preview a key tool, offering a platform in these difficult times for companies to showcase their innovative products and reach their target audiences.

The drupa preview also has a special significance for Messe Düsseldorf – it shows that even in times of crisis we can offer solutions to keep the industries interacting and networking. We are working intensively on strengthening global communication not only through our local events but also by expanding new, virtual formats”, explains Erhard Wienkamp, chief operating officer Messe Düsseldorf.

The response from exhibitors and visitors following the first preview was very positive,” says Sabine Geldermann, project director Print Technologies. “drupa preview offers a valuable basis for regular customer contacts, enabling ongoing interaction within our community during this pandemic. Its digital format helps enhance our customer communications, focusing on the industry’s future topics. From now on, it is our goal to create a hybrid concept, perfectly combining the best of both worlds in order to ensure the April event can take place under optimal conditions.”

Around 1,900 experts took advantage of drupa preview. The proportion of international visitors was at 70% (Top 5 countries – Japan, India, UK, the Netherlands and Germany). More than 14,000 pageviews also highlight the print community’s high level of interest in the content on offer. Around 1,400 exhibitors from 50 countries presented their products, solutions and applications within the exhibition space.

All speeches and videos will shortly be available on demand here, providing an opportunity for everyone to benefit from the content presented, even after preview day. The next drupa preview day with further live web sessions will take place on 17 November.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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