Delhi Book Fair (DBF) to go digital

2020 edition promises a virtual treat for book lovers

Delhi Book Fair (DBF) to go digital

India Trade Promotion Organization, in association with the Federation of Indian Publishers (FIP), will organize the digital edition of the Delhi Book Fair (DBF) on 30 and 31 October 2020. Book Fairs make a significant contribution in promotion the habit of reading among readers of all ages. Delhi Book Fair has made a pivotal contribution in promoting this hobby and is recognized as the most prominent book extravaganza awaited by book lovers from across the city. DBF offers a vast selection of the choicest Indian books on a variety of subjects.

The fair offers a niche platform for B2B transactions and is the hotspot for networking and buying and selling of publishing as well as translation rights. It also offers multifarious retailing opportunities for book lovers and visitors. The DBF also puts together conferences, seminars, panel discussions, buyer-seller meets, book releases, book readings, author interactions, and other literary interactions for book lovers.

This year the fair is going to be a virtual event with over 100 exhibitors, authors and publishers bringing more than 5000 books right to your doorstep. The DBF offers discounts on books and related merchandise, conducts interactive webinars, and provides a global marketplace for the publishing industry in this virtual edition.

The key highlights of the 2020 digital edition include panel discussions and webinars on trending topics of 2020 by authors and publishers; a plethora of creative competitions by POGO and Cartoon Network for junior bookworms; and essay and painting contests by participating schools.

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The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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