Vistara, one of India’s full service airlines, joins hands with HP for its ‘Project Smile’ initiative which aims to recognise health workers, technicians and doctors on the frontline of the Covid-19 pandemic by printing and pasting their smiling faces on their respective protective suits. Patients in the Covid-19 wards can see who is caring for them behind the masks. Through the initiative Vistara celebrates the spirit and effort of its frontline teams, between 7 and 9 October 2020, by #BringingTheSmilesBack from behind their masks. With this, Vistara also becomes the first non-healthcare brand to associate with Project Smile.
Deepti Sampat, vice president, marketing, Vistara, said, “These unprecedented times have reminded us all the significance of the selfless work of those on the frontline. Despite the odds and much like health workers, airline cabin crew around the world continue to brave this pandemic and help people travel safely. Our participation in HP’s ‘Project Smile’ is – first – an expression of Vistara’s recognition of their effort, and second, a reminder to our customers that behind those protective gear, we remain the people who serve them with the same warmth and smiles as we always did.”
Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, will have these special photo stickers pasted on their protective suits, during the three-day period. The stickers will be printed on environment-friendly paper, appropriate for use in sensitive environments like hospitals and flights.
‘Project Smile’ is an initiative run by HP that aims to bring back smiles of people on the frontline and make human interactions more humane.