Bigbasket & Daimler strategize at Wan-Ifra india 2020

Bhatnagar of DB Group to discuss with Seidel of Daimler Bus

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Bigbasket’s distribution strategies at Wan-Ifra india 2020
Bigbaslet.com last mile solutions Photo The Hindu

The last mile connectivity in newspaper distribution has always been a challenge for publishers. But the problem is not unique to publishers. Direct delivery businesses such as online grocery stores have faced them too, but over time they have mastered it as it’s crucial in customer retention. Bigbasket.comhas revolutionized this space with its innovative approaches and strategies in distribution and last-mile delivery which has helped them to acquire and retain customers.

Learnings from the distribution strategies of online grocery store, Bigbasket. Balakumar TK, COO, Bigbasket.com joins a conversation with Sridhar Aranala, vice president – Sales and Distribution, The Hindu, at WAN-IFRA India 2020 – Printing Summit to tell us more about it. The Wan-Ifra India Summit this year is a virtual event. 

Lessons from the automotive industry

COVID-19 has disrupted the supply chain, import-exports, and assembly lines of the automotive industry. In addition, digitalization of the business functions of industries poses the challenge of shrinking vehicle demand and structural change to the automotive industry. The newspaper business too faces a similar scenario of shrinking demand.

Karl-Alexander Seidel, CEO of Daimler Bus India, joins a fireside chat with R D Bhatnagar, CTO, DB Corp, at the Printing eSummit at WAN-IFRA India 2020 to discuss how they have managed the operations during the pandemic and what their plans are to overcome the future challenges.

Grab this opportunity to learn more about strategies that could help the printing industry.

Register today. Registration is complimentary for WAN-IFRA members.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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