The last mile connectivity in newspaper distribution has always been a challenge for publishers. But the problem is not unique to publishers. Direct delivery businesses such as online grocery stores have faced them too, but over time they have mastered it as it’s crucial in customer retention. Bigbasket.comhas revolutionized this space with its innovative approaches and strategies in distribution and last-mile delivery which has helped them to acquire and retain customers.
Learnings from the distribution strategies of online grocery store, Bigbasket. Balakumar TK, COO, Bigbasket.com joins a conversation with Sridhar Aranala, vice president – Sales and Distribution, The Hindu, at WAN-IFRA India 2020 – Printing Summit to tell us more about it. The Wan-Ifra India Summit this year is a virtual event.
Lessons from the automotive industry
COVID-19 has disrupted the supply chain, import-exports, and assembly lines of the automotive industry. In addition, digitalization of the business functions of industries poses the challenge of shrinking vehicle demand and structural change to the automotive industry. The newspaper business too faces a similar scenario of shrinking demand.
Karl-Alexander Seidel, CEO of Daimler Bus India, joins a fireside chat with R D Bhatnagar, CTO, DB Corp, at the Printing eSummit at WAN-IFRA India 2020 to discuss how they have managed the operations during the pandemic and what their plans are to overcome the future challenges.
Grab this opportunity to learn more about strategies that could help the printing industry.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
