Indian government – Stop print!

Digital simply cannot do what print can

stop print
Representative photo used by NITI Aayog for report on school children's mathematics outcomes

In a bid to presumably cut costs and promote less use of paper, the Indian government has banned the printing of diaries, desktop and wall calendars, and greeting cards. This ban will apply to all union ministries, all departments of the government, public sector units, and autonomous bodies, according to a circular released by the finance ministry on 2 September 2020.

“As the world is increasingly moving towards adopting digital technology for productivity and given the fact that using technological innovations for planning, scheduling and forecasting is known to be economical, efficient and effective, the government of India has decided that there will be no further activities towards printing wall calendars, desktop calendars, diaries, festival greeting cards and similar materials by all ministries, departments, autonomous bodies and other organs of the government,” the finance ministry said.

All such activities, including materials that were earlier printed in physical format, shall be done digitally online, the finance ministry said. The printing of coffee table books is also banned, and appropriate use of eBooks is encouraged, it said.

Commenting on this development, Suresh Shah of Mumbai-based Nulith says that this will impact many printers in the near terms that were dependent on government orders to a great extent. “I think this will definitely impact a lot of printers in the short-term. I think the government should have timed this decision better as the commercial print industry is going through a tough time,” he argues.

Parag Shah of Hitech Systems, another Mumbai based firm, on the other hand, does not consider this to be a very negative development but rather a part of the shift towards more digitalization. He says that other segments where the government print orders have been increasing will compensate for this loss.

“Demand for items such as calendars and diaries were anyway declining for some years, as people were shifting to the digital medium. It was just a matter of time before the government also did so. I do not think this will have a big impact as in banking, finance, and insurance, print orders from the government, are increasing. For example, take banking. With more and more bank accounts opening, there will be a higher demand for passbooks and checkbooks, etc. Similar development is happening in insurance and finance,” he says.

Digital simply cannot do what print can

With due respect to the well-meaning but misguided, there is no known instance of government print orders for any product increasing. The banks given as an example above are not even interested in providing statements, checkbooks and passbooks – they want us to do all their work online! Sitting idle the whole day, they are unwilling even to update passbooks. Most importantly, banks don’t want to do any banking. 

They do not want to lend us any money based on banking risk and only want huge margins on guarantees provided to them by the government to offer us loans at exorbitant rates with total security. The so-called government stimulus will only wind up lowering the interest rates for bigger industrialists.

The school textbook industry is thrown into absolute confusion, delay, and malaise by the government’s New Education Policy and lack of serious textbook production. It is a fact that if a child cannot read print, she will be illiterate. Unfortunately, the nation’s industry and culture cannot be developed or changed with WhatsApp messages and fake news on Facebook.

To build a school or make a road or construct a port requires textbook learning and practice in writing, calculation, and communication using words and sentences that can only come from reading and writing skills. Your smartphone cannot replace your brain, and video games cannot yet replace the skills needed to feed 1.37 billion people and recover our health or our economy from the Covid-19 pandemic.

Print is essential to reopening education – a vital part of the economy

As Gareth Ward wrote recently about UK schools, print is essential to reopening up this most vital part of the economy. The editor of Print Business wrote, “Print is making the return to school [in the UK] possible thanks to some enterprising thinking, though is hampered by lack of funds and confusion over what schools need to do.” This sounds familiar to us in India where there is no indication of when schools will reopen, let alone safely while the pandemic rages at a level where we have achieved the number one status in new cases each day.

Ward continues, “The power of print will be ably demonstrated the length and breadth of the country this week as printed graphics remind school children to keep apart from their friends, to keep washing hands and where they should stand and sit to minimize risks of spreading Covid-19. Digital simply cannot do what print can. Print has a key role in society for all ages, not just older generations.”

Print industry can do more

Ward writes, “Other printers are producing exercise books with microbial coatings, creating sanitizer stands and printed workbooks. This is all very encouraging for our industry, but more can be done. For example, education’s adherence to remote learning using computers and online resources for those not in school is disappointing. The evidence is clear that not every child has unfettered access to a laptop and a decent internet connection. Those without may be left behind. Yet every child can (or ought to be able to) read print. Printed books can level the learning playing field. Children can use printed materials without the distraction of Fortnite or Counterstrike.”

World News Day 2020

Indian Printer and Publisher is one of the publications supporting World News Day and we will be publishing shared stories from around the world with an emphasis on stories from the Indian newsrooms such as The Hindu Business Line, The Quint, and The Indian Express that have made their stories available, as well as a couple of our own stories.

Our own stories concerning the education, publishing and print industries that we are putting forward to share in the celebration of World News Day are:
Indian government Stop Print! by Shardul Sharma 
Indian media fatalities to virus exceed those to violence by Nava Thakuria Indian print media to lose Rs 18,000 crore in FY 20-21 by Naresh Khanna The end of the great international trade shows? by Ron Augustin

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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